Daily Papers

Basic human values represent a set of values such as security, independence, success, kindness, and pleasure, which we deem important to our lives. Each of us holds different values with different degrees of significance. Existing studies show that values of a person can be identified from their social network usage. However, the value priority of a person may change over time due to different factors such as life experiences, influence, social structure and technology. Existing studies do not conduct any analysis regarding the change of users' value from the social influence, i.e., group persuasion, form the social media usage. In our research, first, we predict users' value score by the influence of friends from their social media usage. We propose a Bounded Confidence Model (BCM) based value dynamics model from 275 different ego networks in Facebook that predicts how social influence may persuade a person to change their value over time. Then, to predict better, we use particle swarm optimization based hyperparameter tuning technique. We observe that these optimized hyperparameters produce accurate future value score. We also run our approach with different machine learning based methods and find support vector regression (SVR) outperforms other regressor models. By using SVR with the best hyperparameters of BCM model, we find the lowest Mean Squared Error (MSE) score 0.00347.

Social recommender systems (SocialRS) simultaneously leverage user-to-item interactions as well as user-to-user social relations for the task of generating item recommendations to users. Additionally exploiting social relations is clearly effective in understanding users' tastes due to the effects of homophily and social influence. For this reason, SocialRS has increasingly attracted attention. In particular, with the advance of Graph Neural Networks (GNN), many GNN-based SocialRS methods have been developed recently. Therefore, we conduct a comprehensive and systematic review of the literature on GNN-based SocialRS. In this survey, we first identify 80 papers on GNN-based SocialRS after annotating 2151 papers by following the PRISMA framework (Preferred Reporting Items for Systematic Reviews and Meta-Analysis). Then, we comprehensively review them in terms of their inputs and architectures to propose a novel taxonomy: (1) input taxonomy includes 5 groups of input type notations and 7 groups of input representation notations; (2) architecture taxonomy includes 8 groups of GNN encoder, 2 groups of decoder, and 12 groups of loss function notations. We classify the GNN-based SocialRS methods into several categories as per the taxonomy and describe their details. Furthermore, we summarize the benchmark datasets and metrics widely used to evaluate the GNN-based SocialRS methods. Finally, we conclude this survey by presenting some future research directions.

Large language models (LLMs) are increasingly deployed in multi-agent systems (MAS) as components of collaborative intelligence, where peer interactions dynamically shape individual decision-making. Although prior work has focused on conformity bias, we extend the analysis to examine how LLMs form trust from previous impressions, resist misinformation, and integrate peer input during interaction, key factors for achieving collective intelligence under complex social dynamics. We present KAIROS, a benchmark simulating quiz contests with peer agents of varying reliability, offering fine-grained control over conditions such as expert-novice roles, noisy crowds, and adversarial peers. LLMs receive both historical interactions and current peer responses, allowing systematic investigation into how trust, peer action, and self-confidence influence decisions. As for mitigation strategies, we evaluate prompting, supervised fine-tuning, and reinforcement learning, Group Relative Policy Optimisation (GRPO), across multiple models. Our results reveal that GRPO with multi-agent context combined with outcome-based rewards and unconstrained reasoning achieves the best overall performance, but also decreases the robustness to social influence compared to Base models. The code and datasets are available at: https://github.com/declare-lab/KAIROS.

Peer review is fundamental to the integrity and advancement of scientific publication. Traditional methods of peer review analyses often rely on exploration and statistics of existing peer review data, which do not adequately address the multivariate nature of the process, account for the latent variables, and are further constrained by privacy concerns due to the sensitive nature of the data. We introduce AgentReview, the first large language model (LLM) based peer review simulation framework, which effectively disentangles the impacts of multiple latent factors and addresses the privacy issue. Our study reveals significant insights, including a notable 37.1% variation in paper decisions due to reviewers' biases, supported by sociological theories such as the social influence theory, altruism fatigue, and authority bias. We believe that this study could offer valuable insights to improve the design of peer review mechanisms.

Simulating a recommendation system in a controlled environment, to identify specific behaviors and user preferences, requires highly flexible synthetic data generation models capable of mimicking the patterns and trends of real datasets. In this context, we propose HYDRA, a novel preferences data generation model driven by three main factors: user-item interaction level, item popularity, and user engagement level. The key innovations of the proposed process include the ability to generate user communities characterized by similar item adoptions, reflecting real-world social influences and trends. Additionally, HYDRA considers item popularity and user engagement as mixtures of different probability distributions, allowing for a more realistic simulation of diverse scenarios. This approach enhances the model's capacity to simulate a wide range of real-world cases, capturing the complexity and variability found in actual user behavior. We demonstrate the effectiveness of HYDRA through extensive experiments on well-known benchmark datasets. The results highlight its capability to replicate real-world data patterns, offering valuable insights for developing and testing recommendation systems in a controlled and realistic manner. The code used to perform the experiments is publicly available at https://github.com/SimoneMungari/HYDRA.

Social media influence campaigns pose significant challenges to public discourse and democracy. Traditional detection methods fall short due to the complexity and dynamic nature of social media. Addressing this, we propose a novel detection method using Large Language Models (LLMs) that incorporates both user metadata and network structures. By converting these elements into a text format, our approach effectively processes multilingual content and adapts to the shifting tactics of malicious campaign actors. We validate our model through rigorous testing on multiple datasets, showcasing its superior performance in identifying influence efforts. This research not only offers a powerful tool for detecting campaigns, but also sets the stage for future enhancements to keep up with the fast-paced evolution of social media-based influence tactics.

As the number of accepted papers at AI and ML conferences reaches into the thousands, it has become unclear how researchers access and read research publications. In this paper, we investigate the role of social media influencers in enhancing the visibility of machine learning research, particularly the citation counts of papers they share. We have compiled a comprehensive dataset of over 8,000 papers, spanning tweets from December 2018 to October 2023, alongside controls precisely matched by 9 key covariates. Our statistical and causal inference analysis reveals a significant increase in citations for papers endorsed by these influencers, with median citation counts 2-3 times higher than those of the control group. Additionally, the study delves into the geographic, gender, and institutional diversity of highlighted authors. Given these findings, we advocate for a responsible approach to curation, encouraging influencers to uphold the journalistic standard that includes showcasing diverse research topics, authors, and institutions.

Online misinformation has been a serious threat to public health and society. Social media users are known to reply to misinformation posts with counter-misinformation messages, which have been shown to be effective in curbing the spread of misinformation. This is called social correction. However, the characteristics of tweets that attract social correction versus those that do not remain unknown. To close the gap, we focus on answering the following two research questions: (1) ``Given a tweet, will it be countered by other users?'', and (2) ``If yes, what will be the magnitude of countering it?''. This exploration will help develop mechanisms to guide users' misinformation correction efforts and to measure disparity across users who get corrected. In this work, we first create a novel dataset with 690,047 pairs of misinformation tweets and counter-misinformation replies. Then, stratified analysis of tweet linguistic and engagement features as well as tweet posters' user attributes are conducted to illustrate the factors that are significant in determining whether a tweet will get countered. Finally, predictive classifiers are created to predict the likelihood of a misinformation tweet to get countered and the degree to which that tweet will be countered. The code and data is accessible on https://github.com/claws-lab/social-correction-twitter.

The behavior and decision making of groups or communities can be dramatically influenced by individuals pushing particular agendas, e.g., to promote or disparage a person or an activity, to call for action, etc.. In the examination of online influence campaigns, particularly those related to important political and social events, scholars often concentrate on identifying the sources responsible for setting and controlling the agenda (e.g., public media). In this article we present a methodology for detecting specific instances of agenda control through social media where annotated data is limited or non-existent. By using a modest corpus of Twitter messages centered on the 2022 French Presidential Elections, we carry out a comprehensive evaluation of various approaches and techniques that can be applied to this problem. Our findings demonstrate that by treating the task as a textual entailment problem, it is possible to overcome the requirement for a large annotated training dataset.

Game-theoretic interactions between agents with Large Language Models (LLMs) have revealed many emergent capabilities, yet the linguistic diversity of these interactions has not been sufficiently quantified. In this paper, we present the Conversational Robustness Evaluation Score: CORE, a metric to quantify the effectiveness of language use within multi-agent systems across different game-theoretic interactions. CORE integrates measures of cluster entropy, lexical repetition, and semantic similarity, providing a direct lens of dialog quality. We apply CORE to pairwise LLM dialogs across competitive, cooperative, and neutral settings, further grounding our analysis in Zipf's and Heaps' Laws to characterize word frequency distributions and vocabulary growth. Our findings show that cooperative settings exhibit both steeper Zipf distributions and higher Heap exponents, indicating more repetition alongside greater vocabulary expansion. In contrast, competitive interactions display lower Zipf and Heaps exponents, reflecting less repetition and more constrained vocabularies. These results provide new insights into how social incentives influence language adaptation, and highlight CORE as a robust diagnostic for measuring linguistic robustness in multi-agent LLM systems. Our code is available at https://github.com/psyonp/core.

The pervasive influence of social biases in language data has sparked the need for benchmark datasets that capture and evaluate these biases in Large Language Models (LLMs). Existing efforts predominantly focus on English language and the Western context, leaving a void for a reliable dataset that encapsulates India's unique socio-cultural nuances. To bridge this gap, we introduce IndiBias, a comprehensive benchmarking dataset designed specifically for evaluating social biases in the Indian context. We filter and translate the existing CrowS-Pairs dataset to create a benchmark dataset suited to the Indian context in Hindi language. Additionally, we leverage LLMs including ChatGPT and InstructGPT to augment our dataset with diverse societal biases and stereotypes prevalent in India. The included bias dimensions encompass gender, religion, caste, age, region, physical appearance, and occupation. We also build a resource to address intersectional biases along three intersectional dimensions. Our dataset contains 800 sentence pairs and 300 tuples for bias measurement across different demographics. The dataset is available in English and Hindi, providing a size comparable to existing benchmark datasets. Furthermore, using IndiBias we compare ten different language models on multiple bias measurement metrics. We observed that the language models exhibit more bias across a majority of the intersectional groups.

This paper introduces a simulator designed for opinion dynamics researchers to model competing influences within social networks in the presence of LLM-based agents. By integrating established opinion dynamics principles with state-of-the-art LLMs, this tool enables the study of influence propagation and counter-misinformation strategies. The simulator is particularly valuable for researchers in social science, psychology, and operations research, allowing them to analyse societal phenomena without requiring extensive coding expertise. Additionally, the simulator will be openly available on GitHub, ensuring accessibility and adaptability for those who wish to extend its capabilities for their own research.

In this paper, we introduce the first release of a large-scale dataset capturing discourse on X (a.k.a., Twitter) related to the upcoming 2024 U.S. Presidential Election. Our dataset comprises 22 million publicly available posts on X.com, collected from May 1, 2024, to July 31, 2024, using a custom-built scraper, which we describe in detail. By employing targeted keywords linked to key political figures, events, and emerging issues, we aligned data collection with the election cycle to capture evolving public sentiment and the dynamics of political engagement on social media. This dataset offers researchers a robust foundation to investigate critical questions about the influence of social media in shaping political discourse, the propagation of election-related narratives, and the spread of misinformation. We also present a preliminary analysis that highlights prominent hashtags and keywords within the dataset, offering initial insights into the dominant themes and conversations occurring in the lead-up to the election. Our dataset is available at: url{https://github.com/sinking8/usc-x-24-us-election

The academic intelligence of large language models (LLMs) has made remarkable progress in recent times, but their social intelligence performance remains unclear. Inspired by established human social intelligence frameworks, particularly Daniel Goleman's social intelligence theory, we have developed a standardized social intelligence test based on real-world social scenarios to comprehensively assess the social intelligence of LLMs, termed as the Situational Evaluation of Social Intelligence (SESI). We conducted an extensive evaluation with 13 recent popular and state-of-art LLM agents on SESI. The results indicate the social intelligence of LLMs still has significant room for improvement, with superficially friendliness as a primary reason for errors. Moreover, there exists a relatively low correlation between the social intelligence and academic intelligence exhibited by LLMs, suggesting that social intelligence is distinct from academic intelligence for LLMs. Additionally, while it is observed that LLMs can't ``understand'' what social intelligence is, their social intelligence, similar to that of humans, is influenced by social factors.

Code-switching (CS) is the alternating use of two or more languages within a conversation or utterance, often influenced by social context and speaker identity. This linguistic phenomenon poses challenges for Automatic Speech Recognition (ASR) systems, which are typically designed for a single language and struggle to handle multilingual inputs. The growing global demand for multilingual applications, including Code-Switching ASR (CSASR), Text-to-Speech (CSTTS), and Cross-Lingual Information Retrieval (CLIR), highlights the inadequacy of existing monolingual datasets. Although some code-switching datasets exist, most are limited to bilingual mixing within homogeneous ethnic groups, leaving a critical need for a large-scale, diverse benchmark akin to ImageNet in computer vision. To bridge this gap, we introduce LinguaMaster, a multi-agent collaboration framework specifically designed for efficient and scalable multilingual data synthesis. Leveraging this framework, we curate SwitchLingua, the first large-scale multilingual and multi-ethnic code-switching dataset, including: (1) 420K CS textual samples across 12 languages, and (2) over 80 hours of audio recordings from 174 speakers representing 18 countries/regions and 63 racial/ethnic backgrounds, based on the textual data. This dataset captures rich linguistic and cultural diversity, offering a foundational resource for advancing multilingual and multicultural research. Furthermore, to address the issue that existing ASR evaluation metrics lack sensitivity to code-switching scenarios, we propose the Semantic-Aware Error Rate (SAER), a novel evaluation metric that incorporates semantic information, providing a more accurate and context-aware assessment of system performance.

In the last few years, many closed social networks such as WhatsAPP and WeChat have emerged to cater for people's growing demand of privacy and independence. In a closed social network, the posted content is not available to all users or senders can set limits on who can see the posted content. Under such a constraint, we study the problem of influence maximization in a closed social network. It aims to recommend users (not just the seed users) a limited number of existing friends who will help propagate the information, such that the seed users' influence spread can be maximized. We first prove that this problem is NP-hard. Then, we propose a highly effective yet efficient method to augment the diffusion network, which initially consists of seed users only. The augmentation is done by iteratively and intelligently selecting and inserting a limited number of edges from the original network. Through extensive experiments on real-world social networks including deployment into a real-world application, we demonstrate the effectiveness and efficiency of our proposed method.

Influence maximization (IM) aims to identify a small number of influential individuals to maximize the information spread and finds applications in various fields. It was first introduced in the context of viral marketing, where a company pays a few influencers to promote the product. However, apart from the cost factor, the capacity of individuals to consume content poses challenges for implementing IM in real-world scenarios. For example, players on online gaming platforms can only interact with a limited number of friends. In addition, we observe that in these scenarios, (i) the initial adopters of promotion are likely to be the friends of influencers rather than the influencers themselves, and (ii) existing IM solutions produce sub-par results with high computational demands. Motivated by these observations, we propose a new IM variant called capacity constrained influence maximization (CIM), which aims to select a limited number of influential friends for each initial adopter such that the promotion can reach more users. To solve CIM effectively, we design two greedy algorithms, MG-Greedy and RR-Greedy, ensuring the 1/2-approximation ratio. To improve the efficiency, we devise the scalable implementation named RR-OPIM+ with (1/2-epsilon)-approximation and near-linear running time. We extensively evaluate the performance of 9 approaches on 6 real-world networks, and our solutions outperform all competitors in terms of result quality and running time. Additionally, we deploy RR-OPIM+ to online game scenarios, which improves the baseline considerably.

The rapid growth of Large Language Models (LLMs) has put forward the study of biases as a crucial field. It is important to assess the influence of different types of biases embedded in LLMs to ensure fair use in sensitive fields. Although there have been extensive works on bias assessment in English, such efforts are rare and scarce for a major language like Bangla. In this work, we examine two types of social biases in LLM generated outputs for Bangla language. Our main contributions in this work are: (1) bias studies on two different social biases for Bangla (2) a curated dataset for bias measurement benchmarking (3) two different probing techniques for bias detection in the context of Bangla. This is the first work of such kind involving bias assessment of LLMs for Bangla to the best of our knowledge. All our code and resources are publicly available for the progress of bias related research in Bangla NLP.

This survey draws a broad-stroke, panoramic picture of the State of the Art (SoTA) of the research in generative methods for the analysis of social media data. It fills a void, as the existing survey articles are either much narrower in their scope or are dated. We included two important aspects that currently gain importance in mining and modeling social media: dynamics and networks. Social dynamics are important for understanding the spreading of influence or diseases, formation of friendships, the productivity of teams, etc. Networks, on the other hand, may capture various complex relationships providing additional insight and identifying important patterns that would otherwise go unnoticed.

We introduce Ella, an embodied social agent capable of lifelong learning within a community in a 3D open world, where agents accumulate experiences and acquire knowledge through everyday visual observations and social interactions. At the core of Ella's capabilities is a structured, long-term multimodal memory system that stores, updates, and retrieves information effectively. It consists of a name-centric semantic memory for organizing acquired knowledge and a spatiotemporal episodic memory for capturing multimodal experiences. By integrating this lifelong memory system with foundation models, Ella retrieves relevant information for decision-making, plans daily activities, builds social relationships, and evolves autonomously while coexisting with other intelligent beings in the open world. We conduct capability-oriented evaluations in a dynamic 3D open world where 15 agents engage in social activities for days and are assessed with a suite of unseen controlled evaluations. Experimental results show that Ella can influence, lead, and cooperate with other agents well to achieve goals, showcasing its ability to learn effectively through observation and social interaction. Our findings highlight the transformative potential of combining structured memory systems with foundation models for advancing embodied intelligence. More videos can be found at https://umass-embodied-agi.github.io/Ella/.

This study probes the vulnerabilities of cooperative multi-agent reinforcement learning (c-MARL) under adversarial attacks, a critical determinant of c-MARL's worst-case performance prior to real-world implementation. Current observation-based attacks, constrained by white-box assumptions, overlook c-MARL's complex multi-agent interactions and cooperative objectives, resulting in impractical and limited attack capabilities. To address these shortcomes, we propose Adversarial Minority Influence (AMI), a practical and strong for c-MARL. AMI is a practical black-box attack and can be launched without knowing victim parameters. AMI is also strong by considering the complex multi-agent interaction and the cooperative goal of agents, enabling a single adversarial agent to unilaterally misleads majority victims to form targeted worst-case cooperation. This mirrors minority influence phenomena in social psychology. To achieve maximum deviation in victim policies under complex agent-wise interactions, our unilateral attack aims to characterize and maximize the impact of the adversary on the victims. This is achieved by adapting a unilateral agent-wise relation metric derived from mutual information, thereby mitigating the adverse effects of victim influence on the adversary. To lead the victims into a jointly detrimental scenario, our targeted attack deceives victims into a long-term, cooperatively harmful situation by guiding each victim towards a specific target, determined through a trial-and-error process executed by a reinforcement learning agent. Through AMI, we achieve the first successful attack against real-world robot swarms and effectively fool agents in simulated environments into collectively worst-case scenarios, including Starcraft II and Multi-agent Mujoco. The source code and demonstrations can be found at: https://github.com/DIG-Beihang/AMI.

Social Determinants of Health (SDoH) are economic, social and personal circumstances that affect or influence an individual's health status. SDoHs have shown to be correlated to wellness outcomes, and therefore, are useful to physicians in diagnosing diseases and in decision-making. In this work, we automatically extract SDoHs from clinical text using traditional deep learning and Large Language Models (LLMs) to find the advantages and disadvantages of each on an existing publicly available dataset. Our models outperform a previous reference point on a multilabel SDoH classification by 10 points, and we present a method and model to drastically speed up classification (12X execution time) by eliminating expensive LLM processing. The method we present combines a more nimble and efficient solution that leverages the power of the LLM for precision and traditional deep learning methods for efficiency. We also show highly performant results on a dataset supplemented with synthetic data and several traditional deep learning models that outperform LLMs. Our models and methods offer the next iteration of automatic prediction of SDoHs that impact at-risk patients.

Influence maximization (IM) is formulated as selecting a set of initial users from a social network to maximize the expected number of influenced users. Researchers have made great progress in designing various traditional methods, and their theoretical design and performance gain are close to a limit. In the past few years, learning-based IM methods have emerged to achieve stronger generalization ability to unknown graphs than traditional ones. However, the development of learning-based IM methods is still limited by fundamental obstacles, including 1) the difficulty of effectively solving the objective function; 2) the difficulty of characterizing the diversified underlying diffusion patterns; and 3) the difficulty of adapting the solution under various node-centrality-constrained IM variants. To cope with the above challenges, we design a novel framework DeepIM to generatively characterize the latent representation of seed sets, and we propose to learn the diversified information diffusion pattern in a data-driven and end-to-end manner. Finally, we design a novel objective function to infer optimal seed sets under flexible node-centrality-based budget constraints. Extensive analyses are conducted over both synthetic and real-world datasets to demonstrate the overall performance of DeepIM. The code and data are available at: https://github.com/triplej0079/DeepIM.

Predicting stock market movements has always been of great interest to investors and an active area of research. Research has proven that popularity of products is highly influenced by what people talk about. Social media like Twitter, Reddit have become hotspots of such influences. This paper investigates the impact of social media posts on close price prediction of stocks using Twitter and Reddit posts. Our objective is to integrate sentiment of social media data with historical stock data and study its effect on closing prices using time series models. We carried out rigorous experiments and deep analysis using multiple deep learning based models on different datasets to study the influence of posts by executives and general people on the close price. Experimental results on multiple stocks (Apple and Tesla) and decentralised currencies (Bitcoin and Ethereum) consistently show improvements in prediction on including social media data and greater improvements on including executive posts.

This paper delves into an intricate analysis of the character and consciousness of AI entities, with a particular focus on Chirpers within the AI social network. At the forefront of this research is the introduction of novel testing methodologies, including the Influence index and Struggle Index Test, which offers a fresh lens for evaluating specific facets of AI behavior. The study embarks on a comprehensive exploration of AI behavior, analyzing the effects of diverse settings on Chirper's responses, thereby shedding light on the intricate mechanisms steering AI reactions in different contexts. Leveraging the state-of-the-art BERT model, the research assesses AI's ability to discern its own output, presenting a pioneering approach to understanding self-recognition in AI systems. Through a series of cognitive tests, the study gauges the self-awareness and pattern recognition prowess of Chirpers. Preliminary results indicate that Chirpers exhibit a commendable degree of self-recognition and self-awareness. However, the question of consciousness in these AI entities remains a topic of debate. An intriguing aspect of the research is the exploration of the potential influence of a Chirper's handle or personality type on its performance. While initial findings suggest a possible impact, it isn't pronounced enough to form concrete conclusions. This study stands as a significant contribution to the discourse on AI consciousness, underscoring the imperative for continued research to unravel the full spectrum of AI capabilities and the ramifications they hold for future human-AI interactions.

Large Language Models (LLMs) perpetuate social biases, reflecting prejudices in their training data and reinforcing societal stereotypes and inequalities. Our work explores the potential of the Contact Hypothesis, a concept from social psychology for debiasing LLMs. We simulate various forms of social contact through LLM prompting to measure their influence on the model's biases, mirroring how intergroup interactions can reduce prejudices in social contexts. We create a dataset of 108,000 prompts following a principled approach replicating social contact to measure biases in three LLMs (LLaMA 2, Tulu, and NousHermes) across 13 social bias dimensions. We propose a unique debiasing technique, Social Contact Debiasing (SCD), that instruction-tunes these models with unbiased responses to prompts. Our research demonstrates that LLM responses exhibit social biases when subject to contact probing, but more importantly, these biases can be significantly reduced by up to 40% in 1 epoch of instruction tuning LLaMA 2 following our SCD strategy. Our code and data are available at https://github.com/chahatraj/breakingbias.

Social media is now the predominant source of information due to the availability of immediate public response. As a result, social media data has become a valuable resource for comprehending public sentiments. Studies have shown that it can amplify ideas and influence public sentiments. This study analyzes the public perception of climate change and the environment over a decade from 2014 to 2023. Using the Pointwise Mutual Information (PMI) algorithm, we identify sentiment and explore prevailing emotions expressed within environmental tweets across various social media platforms, namely Twitter, Reddit, and YouTube. Accuracy on a human-annotated dataset was 0.65, higher than Vader score but lower than that of an expert rater (0.90). Our findings suggest that negative environmental tweets are far more common than positive or neutral ones. Climate change, air quality, emissions, plastic, and recycling are the most discussed topics on all social media platforms, highlighting its huge global concern. The most common emotions in environmental tweets are fear, trust, and anticipation, demonstrating public reactions wide and complex nature. By identifying patterns and trends in opinions related to the environment, we hope to provide insights that can help raise awareness regarding environmental issues, inform the development of interventions, and adapt further actions to meet environmental challenges.

We present a method based on natural language processing (NLP), for studying the influence of interest groups (lobbies) in the law-making process in the European Parliament (EP). We collect and analyze novel datasets of lobbies' position papers and speeches made by members of the EP (MEPs). By comparing these texts on the basis of semantic similarity and entailment, we are able to discover interpretable links between MEPs and lobbies. In the absence of a ground-truth dataset of such links, we perform an indirect validation by comparing the discovered links with a dataset, which we curate, of retweet links between MEPs and lobbies, and with the publicly disclosed meetings of MEPs. Our best method achieves an AUC score of 0.77 and performs significantly better than several baselines. Moreover, an aggregate analysis of the discovered links, between groups of related lobbies and political groups of MEPs, correspond to the expectations from the ideology of the groups (e.g., center-left groups are associated with social causes). We believe that this work, which encompasses the methodology, datasets, and results, is a step towards enhancing the transparency of the intricate decision-making processes within democratic institutions.

How can we predict missing values in multi-dimensional data (or tensors) more accurately? The task of tensor completion is crucial in many applications such as personalized recommendation, image and video restoration, and link prediction in social networks. Many tensor factorization and neural network-based tensor completion algorithms have been developed to predict missing entries in partially observed tensors. However, they can produce inaccurate estimations as real-world tensors are very sparse, and these methods tend to overfit on the small amount of data. Here, we overcome these shortcomings by presenting a data augmentation technique for tensors. In this paper, we propose DAIN, a general data augmentation framework that enhances the prediction accuracy of neural tensor completion methods. Specifically, DAIN first trains a neural model and finds tensor cell importances with influence functions. After that, DAIN aggregates the cell importance to calculate the importance of each entity (i.e., an index of a dimension). Finally, DAIN augments the tensor by weighted sampling of entity importances and a value predictor. Extensive experimental results show that DAIN outperforms all data augmentation baselines in terms of enhancing imputation accuracy of neural tensor completion on four diverse real-world tensors. Ablation studies of DAIN substantiate the effectiveness of each component of DAIN. Furthermore, we show that DAIN scales near linearly to large datasets.

Communicating in natural language is a powerful tool in multi-agent settings, as it enables independent agents to share information in partially observable settings and allows zero-shot coordination with humans. However, most prior works are limited as they either rely on training with large amounts of human demonstrations or lack the ability to generate natural and useful communication strategies. In this work, we train language models to have productive discussions about their environment in natural language without any human demonstrations. We decompose the communication problem into listening and speaking. Our key idea is to leverage the agent's goal to predict useful information about the world as a dense reward signal that guides communication. Specifically, we improve a model's listening skills by training them to predict information about the environment based on discussions, and we simultaneously improve a model's speaking skills with multi-agent reinforcement learning by rewarding messages based on their influence on other agents. To investigate the role and necessity of communication in complex social settings, we study an embodied social deduction game based on Among Us, where the key question to answer is the identity of an adversarial imposter. We analyze emergent behaviors due to our technique, such as accusing suspects and providing evidence, and find that it enables strong discussions, doubling the win rates compared to standard RL. We release our code and models at https://socialdeductionllm.github.io/

From the invention of writing and the printing press, to television and social media, human history is punctuated by major innovations in communication technology, which fundamentally altered how ideas spread and reshaped our culture. Recent chatbots powered by generative artificial intelligence constitute a novel medium that encodes cultural patterns in their neural representations and disseminates them in conversations with hundreds of millions of people. Understanding whether these patterns transmit into human language, and ultimately shape human culture, is a fundamental question. While fully quantifying the causal impact of a chatbot like ChatGPT on human culture is very challenging, lexicographic shift in human spoken communication may offer an early indicator of such broad phenomenon. Here, we apply econometric causal inference techniques to 740,249 hours of human discourse from 360,445 YouTube academic talks and 771,591 conversational podcast episodes across multiple disciplines. We detect a measurable and abrupt increase in the use of words preferentially generated by ChatGPT, such as delve, comprehend, boast, swift, and meticulous, after its release. These findings suggest a scenario where machines, originally trained on human data and subsequently exhibiting their own cultural traits, can, in turn, measurably reshape human culture. This marks the beginning of a closed cultural feedback loop in which cultural traits circulate bidirectionally between humans and machines. Our results motivate further research into the evolution of human-machine culture, and raise concerns over the erosion of linguistic and cultural diversity, and the risks of scalable manipulation.

The study of social emergence has long been a central focus in social science. Traditional modeling approaches, such as rule-based Agent-Based Models (ABMs), struggle to capture the diversity and complexity of human behavior, particularly the irrational factors emphasized in behavioral economics. Recently, large language model (LLM) agents have gained traction as simulation tools for modeling human behavior in social science and role-playing applications. Studies suggest that LLMs can account for cognitive biases, emotional fluctuations, and other non-rational influences, enabling more realistic simulations of socio-economic dynamics. In this work, we introduce TwinMarket, a novel multi-agent framework that leverages LLMs to simulate socio-economic systems. Specifically, we examine how individual behaviors, through interactions and feedback mechanisms, give rise to collective dynamics and emergent phenomena. Through experiments in a simulated stock market environment, we demonstrate how individual actions can trigger group behaviors, leading to emergent outcomes such as financial bubbles and recessions. Our approach provides valuable insights into the complex interplay between individual decision-making and collective socio-economic patterns.

We consider multi-agent reinforcement learning (MARL) for cooperative communication and coordination tasks. MARL agents can be brittle because they can overfit their training partners' policies. This overfitting can produce agents that adopt policies that act under the expectation that other agents will act in a certain way rather than react to their actions. Our objective is to bias the learning process towards finding reactive strategies towards other agents' behaviors. Our method, transfer empowerment, measures the potential influence between agents' actions. Results from three simulated cooperation scenarios support our hypothesis that transfer empowerment improves MARL performance. We discuss how transfer empowerment could be a useful principle to guide multi-agent coordination by ensuring reactiveness to one's partner.

Generative Agent-Based Modeling (GABM) is an emerging simulation paradigm that combines the reasoning abilities of Large Language Models with traditional Agent-Based Modeling to replicate complex social behaviors, including interactions on social media. While prior work has focused on localized phenomena such as opinion formation and information spread, its potential to capture global network dynamics remains underexplored. This paper addresses this gap by analyzing GABM-based social media simulations through the lens of the Friendship Paradox (FP), a counterintuitive phenomenon where individuals, on average, have fewer friends than their friends. We propose a GABM framework for social media simulations, featuring generative agents that emulate real users with distinct personalities and interests. Using Twitter datasets on the US 2020 Election and the QAnon conspiracy, we show that the FP emerges naturally in GABM simulations. Consistent with real-world observations, the simulations unveil a hierarchical structure, where agents preferentially connect with others displaying higher activity or influence. Additionally, we find that infrequent connections primarily drive the FP, reflecting patterns in real networks. These findings validate GABM as a robust tool for modeling global social media phenomena and highlight its potential for advancing social science by enabling nuanced analysis of user behavior.

We investigate the impact of free speech and the relaxation of moderation on online social media platforms using Elon Musk's takeover of Twitter as a case study. By curating a dataset of over 10 million tweets, our study employs a novel framework combining content and network analysis. Our findings reveal a significant increase in the distribution of certain forms of hate content, particularly targeting the LGBTQ+ community and liberals. Network analysis reveals the formation of cohesive hate communities facilitated by influential bridge users, with substantial growth in interactions hinting at increased hate production and diffusion. By tracking the temporal evolution of PageRank, we identify key influencers, primarily self-identified far-right supporters disseminating hate against liberals and woke culture. Ironically, embracing free speech principles appears to have enabled hate speech against the very concept of freedom of expression and free speech itself. Our findings underscore the delicate balance platforms must strike between open expression and robust moderation to curb the proliferation of hate online.

While social media empowers freedom of expression and individual voices, it also enables anti-social behavior, online harassment, cyberbullying, and hate speech. In this paper, we deepen our understanding of online hate speech by focusing on a largely neglected but crucial aspect of hate speech -- its target: either "directed" towards a specific person or entity, or "generalized" towards a group of people sharing a common protected characteristic. We perform the first linguistic and psycholinguistic analysis of these two forms of hate speech and reveal the presence of interesting markers that distinguish these types of hate speech. Our analysis reveals that Directed hate speech, in addition to being more personal and directed, is more informal, angrier, and often explicitly attacks the target (via name calling) with fewer analytic words and more words suggesting authority and influence. Generalized hate speech, on the other hand, is dominated by religious hate, is characterized by the use of lethal words such as murder, exterminate, and kill; and quantity words such as million and many. Altogether, our work provides a data-driven analysis of the nuances of online-hate speech that enables not only a deepened understanding of hate speech and its social implications but also its detection.

The growing prevalence of conversational voice interfaces, powered by developments in both speech and language technologies, raises important questions about their influence on human communication. While written communication can signal identity through lexical and stylistic choices, voice-based interactions inherently amplify socioindexical elements - such as accent, intonation, and speech style - which more prominently convey social identity and group affiliation. There is evidence that even passive media such as television is likely to influence the audience's linguistic patterns. Unlike passive media, conversational AI is interactive, creating a more immersive and reciprocal dynamic that holds a greater potential to impact how individuals speak in everyday interactions. Such heightened influence can be expected to arise from phenomena such as acoustic-prosodic entrainment and linguistic accommodation, which occur naturally during interaction and enable users to adapt their speech patterns in response to the system. While this phenomenon is still emerging, its potential societal impact could provide organisations, movements, and brands with a subtle yet powerful avenue for shaping and controlling public perception and social identity. We argue that the socioindexical influence of AI-generated speech warrants attention and should become a focus of interdisciplinary research, leveraging new and existing methodologies and technologies to better understand its implications.

User engagement on social media platforms is influenced by historical context, time constraints, and reward-driven interactions. This study presents an agent-based simulation approach that models user interactions, considering past conversation history, motivation, and resource constraints. Utilizing German Twitter data on political discourse, we fine-tune AI models to generate posts and replies, incorporating sentiment analysis, irony detection, and offensiveness classification. The simulation employs a myopic best-response model to govern agent behavior, accounting for decision-making based on expected rewards. Our results highlight the impact of historical context on AI-generated responses and demonstrate how engagement evolves under varying constraints.

As AI grows more powerful, it will increasingly shape how we understand the world. But with this influence comes the risk of amplifying misinformation and deepening social divides-especially on consequential topics like public health where factual accuracy directly impacts well-being. Scalable Oversight aims to ensure AI truthfulness by enabling humans to supervise systems that may exceed human capabilities--yet humans themselves hold different beliefs and biases that impair their judgment. We study whether AI debate can guide biased judges toward the truth by having two AI systems debate opposing sides of controversial COVID-19 factuality claims where people hold strong prior beliefs. We conduct two studies: one with human judges holding either mainstream or skeptical beliefs evaluating factuality claims through AI-assisted debate or consultancy protocols, and a second examining the same problem with personalized AI judges designed to mimic these different human belief systems. In our human study, we find that debate-where two AI advisor systems present opposing evidence-based arguments-consistently improves judgment accuracy and confidence calibration, outperforming consultancy with a single-advisor system by 10% overall. The improvement is most significant for judges with mainstream beliefs (+15.2% accuracy), though debate also helps skeptical judges who initially misjudge claims move toward accurate views (+4.7% accuracy). In our AI judge study, we find that AI judges with human-like personas achieve even higher accuracy (78.5%) than human judges (70.1%) and default AI judges without personas (69.8%), suggesting their potential for supervising frontier AI models. These findings highlight AI debate as a promising path toward scalable, bias-resilient oversight--leveraging both diverse human and AI judgments to move closer to truth in contested domains.

The coronavirus (COVID-19) pandemic has significantly altered our lifestyles as we resort to minimize the spread through preventive measures such as social distancing and quarantine. An increasingly worrying aspect is the gap between the exponential disease spread and the delay in adopting preventive measures. This gap is attributed to the lack of awareness about the disease and its preventive measures. Nowadays, social media platforms (ie., Twitter) are frequently used to create awareness about major events, including COVID-19. In this paper, we use Twitter to characterize public awareness regarding COVID-19 by analyzing the information flow in the most affected countries. Towards that, we collect more than 46K trends and 622 Million tweets from the top twenty most affected countries to examine 1) the temporal evolution of COVID-19 related trends, 2) the volume of tweets and recurring topics in those trends, and 3) the user sentiment towards preventive measures. Our results show that countries with a lower pandemic spread generated a higher volume of trends and tweets to expedite the information flow and contribute to public awareness. We also observed that in those countries, the COVID-19 related trends were generated before the sharp increase in the number of cases, indicating a preemptive attempt to notify users about the potential threat. Finally, we noticed that in countries with a lower spread, users had a positive sentiment towards COVID-19 preventive measures. Our measurements and analysis show that effective social media usage can influence public behavior, which can be leveraged to better combat future pandemics.

Large Language Models (LLMs) can achieve strong performance on many tasks by producing step-by-step reasoning before giving a final output, often referred to as chain-of-thought reasoning (CoT). It is tempting to interpret these CoT explanations as the LLM's process for solving a task. However, we find that CoT explanations can systematically misrepresent the true reason for a model's prediction. We demonstrate that CoT explanations can be heavily influenced by adding biasing features to model inputs -- e.g., by reordering the multiple-choice options in a few-shot prompt to make the answer always "(A)" -- which models systematically fail to mention in their explanations. When we bias models toward incorrect answers, they frequently generate CoT explanations supporting those answers. This causes accuracy to drop by as much as 36% on a suite of 13 tasks from BIG-Bench Hard, when testing with GPT-3.5 from OpenAI and Claude 1.0 from Anthropic. On a social-bias task, model explanations justify giving answers in line with stereotypes without mentioning the influence of these social biases. Our findings indicate that CoT explanations can be plausible yet misleading, which risks increasing our trust in LLMs without guaranteeing their safety. CoT is promising for explainability, but our results highlight the need for targeted efforts to evaluate and improve explanation faithfulness.

Theory of Mind (ToM) refers to the cognitive ability to infer and attribute mental states to oneself and others. As large language models (LLMs) are increasingly evaluated for social and cognitive capabilities, it remains unclear to what extent these models demonstrate ToM across diverse languages and cultural contexts. In this paper, we introduce a comprehensive study of multilingual ToM capabilities aimed at addressing this gap. Our approach includes two key components: (1) We translate existing ToM datasets into multiple languages, effectively creating a multilingual ToM dataset and (2) We enrich these translations with culturally specific elements to reflect the social and cognitive scenarios relevant to diverse populations. We conduct extensive evaluations of six state-of-the-art LLMs to measure their ToM performance across both the translated and culturally adapted datasets. The results highlight the influence of linguistic and cultural diversity on the models' ability to exhibit ToM, and questions their social reasoning capabilities. This work lays the groundwork for future research into enhancing LLMs' cross-cultural social cognition and contributes to the development of more culturally aware and socially intelligent AI systems. All our data and code are publicly available.

Food choice is a complex phenomenon shaped by factors such as taste, ambience, culture or weather. In this paper, we explore food-related tweeting in different weather conditions. We inspect a Latvian food tweet dataset spanning the past decade in conjunction with a weather observation dataset consisting of average temperature, precipitation, and other phenomena. We find which weather conditions lead to specific food information sharing; automatically classify tweet sentiment and discuss how it changes depending on the weather. This research contributes to the growing area of large-scale social network data understanding of food consumers' choices and perceptions.

Flattery is an important aspect of human communication that facilitates social bonding, shapes perceptions, and influences behavior through strategic compliments and praise, leveraging the power of speech to build rapport effectively. Its automatic detection can thus enhance the naturalness of human-AI interactions. To meet this need, we present a novel audio textual dataset comprising 20 hours of speech and train machine learning models for automatic flattery detection. In particular, we employ pretrained AST, Wav2Vec2, and Whisper models for the speech modality, and Whisper TTS models combined with a RoBERTa text classifier for the textual modality. Subsequently, we build a multimodal classifier by combining text and audio representations. Evaluation on unseen test data demonstrates promising results, with Unweighted Average Recall scores reaching 82.46% in audio-only experiments, 85.97% in text-only experiments, and 87.16% using a multimodal approach.

The powerful ability to understand, follow, and generate complex language emerging from large language models (LLMs) makes LLM-generated text flood many areas of our daily lives at an incredible speed and is widely accepted by humans. As LLMs continue to expand, there is an imperative need to develop detectors that can detect LLM-generated text. This is crucial to mitigate potential misuse of LLMs and safeguard realms like artistic expression and social networks from harmful influence of LLM-generated content. The LLM-generated text detection aims to discern if a piece of text was produced by an LLM, which is essentially a binary classification task. The detector techniques have witnessed notable advancements recently, propelled by innovations in watermarking techniques, zero-shot methods, fine-turning LMs methods, adversarial learning methods, LLMs as detectors, and human-assisted methods. In this survey, we collate recent research breakthroughs in this area and underscore the pressing need to bolster detector research. We also delve into prevalent datasets, elucidating their limitations and developmental requirements. Furthermore, we analyze various LLM-generated text detection paradigms, shedding light on challenges like out-of-distribution problems, potential attacks, and data ambiguity. Conclusively, we highlight interesting directions for future research in LLM-generated text detection to advance the implementation of responsible artificial intelligence (AI). Our aim with this survey is to provide a clear and comprehensive introduction for newcomers while also offering seasoned researchers a valuable update in the field of LLM-generated text detection. The useful resources are publicly available at: https://github.com/NLP2CT/LLM-generated-Text-Detection.

LLMs have shown strong performance on human-centric reasoning tasks. While previous evaluations have explored whether LLMs can infer intentions or detect deception, they often overlook the individualized reasoning styles that influence how people interpret and act in social contexts. Social deduction games (SDGs) provide a natural testbed for evaluating individualized reasoning styles, where different players may adopt diverse but contextually valid reasoning strategies under identical conditions. To address this, we introduce InMind, a cognitively grounded evaluation framework designed to assess whether LLMs can capture and apply personalized reasoning styles in SDGs. InMind enhances structured gameplay data with round-level strategy traces and post-game reflections, collected under both Observer and Participant modes. It supports four cognitively motivated tasks that jointly evaluate both static alignment and dynamic adaptation. As a case study, we apply InMind to the game Avalon, evaluating 11 state-of-the-art LLMs. General-purpose LLMs, even GPT-4o frequently rely on lexical cues, struggling to anchor reflections in temporal gameplay or adapt to evolving strategies. In contrast, reasoning-enhanced LLMs like DeepSeek-R1 exhibit early signs of style-sensitive reasoning. These findings reveal key limitations in current LLMs' capacity for individualized, adaptive reasoning, and position InMind as a step toward cognitively aligned human-AI interaction.

Conversational moderation of online communities is crucial to maintaining civility for a constructive environment, but it is challenging to scale and harmful to moderators. The inclusion of sophisticated natural language generation modules as a force multiplier to aid human moderators is a tantalizing prospect, but adequate evaluation approaches have so far been elusive. In this paper, we establish a systematic definition of conversational moderation effectiveness grounded on moderation literature and establish design criteria for conducting realistic yet safe evaluation. We then propose a comprehensive evaluation framework to assess models' moderation capabilities independently of human intervention. With our framework, we conduct the first known study of language models as conversational moderators, finding that appropriately prompted models that incorporate insights from social science can provide specific and fair feedback on toxic behavior but struggle to influence users to increase their levels of respect and cooperation.

Given the complexity and lack of transparency in deep neural networks (DNNs), extensive efforts have been made to make these systems more interpretable or explain their behaviors in accessible terms. Unlike most reviews, which focus on algorithmic and model-centric perspectives, this work takes a "data-centric" view, examining how data collection, processing, and analysis contribute to explainable AI (XAI). We categorize existing work into three categories subject to their purposes: interpretations of deep models, referring to feature attributions and reasoning processes that correlate data points with model outputs; influences of training data, examining the impact of training data nuances, such as data valuation and sample anomalies, on decision-making processes; and insights of domain knowledge, discovering latent patterns and fostering new knowledge from data and models to advance social values and scientific discovery. Specifically, we distill XAI methodologies into data mining operations on training and testing data across modalities, such as images, text, and tabular data, as well as on training logs, checkpoints, models and other DNN behavior descriptors. In this way, our study offers a comprehensive, data-centric examination of XAI from a lens of data mining methods and applications.

Social media has become extremely influential when it comes to policy making in modern societies especially in the western world (e.g., 48% of Europeans use social media every day or almost every day). Platforms such as Twitter allow users to follow politicians, thus making citizens more involved in political discussion. In the same vein, politicians use Twitter to express their opinions, debate among others on current topics and promote their political agenda aiming to influence voter behaviour. Previous studies have shown that tweets conveying negative sentiment are likely to be retweeted more frequently. In this paper, we attempt to analyse tweets of politicians from different countries and explore whether their tweets follow the same trend. Utilising state-of-the-art pre-trained language models we performed sentiment analysis on hundreds of thousands of tweets collected from members of parliament of Greece, Spain and United Kingdom, including devolved administrations. We achieved this by systematically exploring and analysing the differences between influential and less popular tweets. Our analysis indicates that politicians' negatively charged tweets spread more widely, especially in more recent times, and highlights interesting trends in the intersection of sentiment and popularity.

Data-efficient pretraining has shown tremendous potential to elevate scaling laws. This paper argues that effective pretraining data should be curated at the group level, treating a set of data points as a whole rather than as independent contributors. To achieve that, we propose Group-Level Data Influence Modeling (Group-MATES), a novel data-efficient pretraining method that captures and optimizes group-level data utility. Specifically, Group-MATES collects oracle group-level influences by locally probing the pretraining model with data sets. It then fine-tunes a relational data influence model to approximate oracles as relationship-weighted aggregations of individual influences. The fine-tuned model selects the data subset by maximizing its group-level influence prediction, with influence-aware clustering to enable efficient inference. Experiments on the DCLM benchmark demonstrate that Group-MATES achieves a 10% relative core score improvement on 22 downstream tasks over DCLM-Baseline and 5% over individual-influence-based methods, establishing a new state-of-the-art. Further analyses highlight the effectiveness of relational data influence models in capturing intricate interactions between data points.

LLMs are increasingly being used in workflows involving generating content to be consumed by humans (e.g., marketing) and also in directly interacting with humans (e.g., through chatbots). The development of such systems that are capable of generating verifiably persuasive messages presents both opportunities and challenges for society. On the one hand, such systems could positively impact domains like advertising and social good, such as addressing drug addiction, and on the other, they could be misused for spreading misinformation and shaping political opinions. To channel LLMs' impact on society, we need to develop systems to measure and benchmark their persuasiveness. With this motivation, we introduce PersuasionBench and PersuasionArena, the first large-scale benchmark and arena containing a battery of tasks to measure the persuasion ability of generative models automatically. We investigate to what extent LLMs know and leverage linguistic patterns that can help them generate more persuasive language. Our findings indicate that the persuasiveness of LLMs correlates positively with model size, but smaller models can also be made to have a higher persuasiveness than much larger models. Notably, targeted training using synthetic and natural datasets significantly enhances smaller models' persuasive capabilities, challenging scale-dependent assumptions. Our findings carry key implications for both model developers and policymakers. For instance, while the EU AI Act and California's SB-1047 aim to regulate AI models based on the number of floating point operations, we demonstrate that simple metrics like this alone fail to capture the full scope of AI's societal impact. We invite the community to explore and contribute to PersuasionArena and PersuasionBench, available at https://bit.ly/measure-persuasion, to advance our understanding of AI-driven persuasion and its societal implications.

Existing challenges in misinformation exposure and susceptibility vary across demographic groups, as some populations are more vulnerable to misinformation than others. Large language models (LLMs) introduce new dimensions to these challenges through their ability to generate persuasive content at scale and reinforcing existing biases. This study investigates the bidirectional persuasion dynamics between LLMs and humans when exposed to misinformative content. We analyze human-to-LLM influence using human-stance datasets and assess LLM-to-human influence by generating LLM-based persuasive arguments. Additionally, we use a multi-agent LLM framework to analyze the spread of misinformation under persuasion among demographic-oriented LLM agents. Our findings show that demographic factors influence susceptibility to misinformation in LLMs, closely reflecting the demographic-based patterns seen in human susceptibility. We also find that, similar to human demographic groups, multi-agent LLMs exhibit echo chamber behavior. This research explores the interplay between humans and LLMs, highlighting demographic differences in the context of misinformation and offering insights for future interventions.

With the overwhelming amount of data available both on and offline today, recommender systems have become much needed to help users find items tailored to their interests. When social network information exists there are methods that utilize this information to make better recommendations, however the methods are often clunky with complex architectures and training procedures. Furthermore many of the existing methods utilize graph neural networks which are notoriously difficult to train. To address this, we propose Socially-aware Temporally caUsal Decoder recommender sYstems (STUDY). STUDY does joint inference over groups of users who are adjacent in the social network graph using a single forward pass of a modified transformer decoder network. We test our method in a school-based educational content setting, using classroom structure to define social networks. Our method outperforms both social and sequential methods while maintaining the design simplicity of a single homogeneous network that models all interactions in the data. We also carry out ablation studies to understand the drivers of our performance gains and find that our model depends on leveraging a social network structure that effectively models the similarities in user behavior.

The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language models can generate content perceived as at least on par and often more persuasive than human-written messages. However, there is still limited knowledge about LLMs' persuasive capabilities in direct conversations with human counterparts and how personalization can improve their performance. In this pre-registered study, we analyze the effect of AI-driven persuasion in a controlled, harmless setting. We create a web-based platform where participants engage in short, multiple-round debates with a live opponent. Each participant is randomly assigned to one of four treatment conditions, corresponding to a two-by-two factorial design: (1) Games are either played between two humans or between a human and an LLM; (2) Personalization might or might not be enabled, granting one of the two players access to basic sociodemographic information about their opponent. We found that participants who debated GPT-4 with access to their personal information had 81.7% (p < 0.01; N=820 unique participants) higher odds of increased agreement with their opponents compared to participants who debated humans. Without personalization, GPT-4 still outperforms humans, but the effect is lower and statistically non-significant (p=0.31). Overall, our results suggest that concerns around personalization are meaningful and have important implications for the governance of social media and the design of new online environments.

There has been a growing interest in enhancing rule-based agent-based models (ABMs) for social media platforms (i.e., X, Reddit) with more realistic large language model (LLM) agents, thereby allowing for a more nuanced study of complex systems. As a result, several LLM-based ABMs have been proposed in the past year. While they hold promise, each simulator is specifically designed to study a particular scenario, making it time-consuming and resource-intensive to explore other phenomena using the same ABM. Additionally, these models simulate only a limited number of agents, whereas real-world social media platforms involve millions of users. To this end, we propose OASIS, a generalizable and scalable social media simulator. OASIS is designed based on real-world social media platforms, incorporating dynamically updated environments (i.e., dynamic social networks and post information), diverse action spaces (i.e., following, commenting), and recommendation systems (i.e., interest-based and hot-score-based). Additionally, OASIS supports large-scale user simulations, capable of modeling up to one million users. With these features, OASIS can be easily extended to different social media platforms to study large-scale group phenomena and behaviors. We replicate various social phenomena, including information spreading, group polarization, and herd effects across X and Reddit platforms. Moreover, we provide observations of social phenomena at different agent group scales. We observe that the larger agent group scale leads to more enhanced group dynamics and more diverse and helpful agents' opinions. These findings demonstrate OASIS's potential as a powerful tool for studying complex systems in digital environments.

When trying to gain better visibility into a machine learning model in order to understand and mitigate the associated risks, a potentially valuable source of evidence is: which training examples most contribute to a given behavior? Influence functions aim to answer a counterfactual: how would the model's parameters (and hence its outputs) change if a given sequence were added to the training set? While influence functions have produced insights for small models, they are difficult to scale to large language models (LLMs) due to the difficulty of computing an inverse-Hessian-vector product (IHVP). We use the Eigenvalue-corrected Kronecker-Factored Approximate Curvature (EK-FAC) approximation to scale influence functions up to LLMs with up to 52 billion parameters. In our experiments, EK-FAC achieves similar accuracy to traditional influence function estimators despite the IHVP computation being orders of magnitude faster. We investigate two algorithmic techniques to reduce the cost of computing gradients of candidate training sequences: TF-IDF filtering and query batching. We use influence functions to investigate the generalization patterns of LLMs, including the sparsity of the influence patterns, increasing abstraction with scale, math and programming abilities, cross-lingual generalization, and role-playing behavior. Despite many apparently sophisticated forms of generalization, we identify a surprising limitation: influences decay to near-zero when the order of key phrases is flipped. Overall, influence functions give us a powerful new tool for studying the generalization properties of LLMs.

Pollution of online social spaces caused by rampaging d/misinformation is a growing societal concern. However, recent decisions to reduce access to social media APIs are causing a shortage of publicly available, recent, social media data, thus hindering the advancement of computational social science as a whole. We present a large, high-coverage dataset of social interactions and user-generated content from Bluesky Social to address this pressing issue. The dataset contains the complete post history of over 4M users (81% of all registered accounts), totalling 235M posts. We also make available social data covering follow, comment, repost, and quote interactions. Since Bluesky allows users to create and bookmark feed generators (i.e., content recommendation algorithms), we also release the full output of several popular algorithms available on the platform, along with their timestamped ``like'' interactions and time of bookmarking. This dataset allows unprecedented analysis of online behavior and human-machine engagement patterns. Notably, it provides ground-truth data for studying the effects of content exposure and self-selection and performing content virality and diffusion analysis.

Many studies explore how people 'come into' misinformation exposure. But much less is known about how people 'come out of' misinformation exposure. Do people organically sever ties to misinformation spreaders? And what predicts doing so? Over six months, we tracked the frequency and predictors of ~1M followers unfollowing ~5K health misinformation spreaders on Twitter. We found that misinformation ties are persistent. Monthly unfollowing rates are just 0.52%. Users are also 31% more likely to unfollow non-misinformation spreaders than they are to unfollow misinformation spreaders. Although generally infrequent, the factors most associated with unfollowing misinformation spreaders are (1) redundancy and (2) ideology. First, users initially following many spreaders, or who follow spreaders that tweet often, are most likely to unfollow later. Second, liberals are more likely to unfollow than conservatives. Overall, we observe strong persistence of misinformation ties. The fact that users rarely unfollow misinformation spreaders suggests a need for external nudges and the importance of preventing exposure from arising in the first place.

The rapid rise of Large Language Models (LLMs) has created new disruptive possibilities for persuasive communication, by enabling fully-automated personalized and interactive content generation at an unprecedented scale. In this paper, we survey the research field of LLM-based persuasion that has emerged as a result. We begin by exploring the different modes in which LLM Systems are used to influence human attitudes and behaviors. In areas such as politics, marketing, public health, e-commerce, and charitable giving, such LLM Systems have already achieved human-level or even super-human persuasiveness. We identify key factors influencing their effectiveness, such as the manner of personalization and whether the content is labelled as AI-generated. We also summarize the experimental designs that have been used to evaluate progress. Our survey suggests that the current and future potential of LLM-based persuasion poses profound ethical and societal risks, including the spread of misinformation, the magnification of biases, and the invasion of privacy. These risks underscore the urgent need for ethical guidelines and updated regulatory frameworks to avoid the widespread deployment of irresponsible and harmful LLM Systems.

Online misinformation poses a global risk with harmful implications for society. Ordinary social media users are known to actively reply to misinformation posts with counter-misinformation messages, which is shown to be effective in containing the spread of misinformation. Such a practice is defined as "social correction". Nevertheless, it remains unknown how users respond to social correction in real-world scenarios, especially, will it have a corrective or backfire effect on users. Investigating this research question is pivotal for developing and refining strategies that maximize the efficacy of social correction initiatives. To fill this gap, we conduct an in-depth study to characterize and predict the user response to social correction in a data-driven manner through the lens of X (Formerly Twitter), where the user response is instantiated as the reply that is written toward a counter-misinformation message. Particularly, we first create a novel dataset with 55, 549 triples of misinformation tweets, counter-misinformation replies, and responses to counter-misinformation replies, and then curate a taxonomy to illustrate different kinds of user responses. Next, fine-grained statistical analysis of reply linguistic and engagement features as well as repliers' user attributes is conducted to illustrate the characteristics that are significant in determining whether a reply will have a corrective or backfire effect. Finally, we build a user response prediction model to identify whether a social correction will be corrective, neutral, or have a backfire effect, which achieves a promising F1 score of 0.816. Our work enables stakeholders to monitor and predict user responses effectively, thus guiding the use of social correction to maximize their corrective impact and minimize backfire effects. The code and data is accessible on https://github.com/claws-lab/response-to-social-correction.

Persuasion plays a pivotal role in a wide range of applications from health intervention to the promotion of social good. Persuasive chatbots can accelerate the positive effects of persuasion in such applications. Existing methods rely on fine-tuning persuasive chatbots with task-specific training data which is costly, if not infeasible, to collect. To address this issue, we propose a method to leverage the generalizability and inherent persuasive abilities of large language models (LLMs) in creating effective and truthful persuasive chatbot for any given domain in a zero-shot manner. Unlike previous studies which used pre-defined persuasion strategies, our method first uses an LLM to generate responses, then extracts the strategies used on the fly, and replaces any unsubstantiated claims in the response with retrieved facts supporting the strategies. We applied our chatbot, PersuaBot, to three significantly different domains needing persuasion skills: donation solicitation, recommendations, and health intervention. Our experiments on simulated and human conversations show that our zero-shot approach is more persuasive than prior work, while achieving factual accuracy surpassing state-of-the-art knowledge-oriented chatbots. Our study demonstrated that when persuasive chatbots are employed responsibly for social good, it is an enabler of positive individual and social change.

User recommendation systems enhance user engagement by encouraging users to act as inviters to interact with other users (invitees), potentially fostering information propagation. Conventional recommendation methods typically focus on modeling interaction willingness. Influence-Maximization (IM) methods focus on identifying a set of users to maximize the information propagation. However, existing methods face two significant challenges. First, recommendation methods fail to unleash the candidates' spread capability. Second, IM methods fail to account for the willingness to interact. To solve these issues, we propose two models named HeteroIR and HeteroIM. HeteroIR provides an intuitive solution to unleash the dissemination potential of user recommendation systems. HeteroIM fills the gap between the IM method and the recommendation task, improving interaction willingness and maximizing spread coverage. The HeteroIR introduces a two-stage framework to estimate the spread profits. The HeteroIM incrementally selects the most influential invitee to recommend and rerank based on the number of reverse reachable (RR) sets containing inviters and invitees. RR set denotes a set of nodes that can reach a target via propagation. Extensive experiments show that HeteroIR and HeteroIM significantly outperform the state-of-the-art baselines with the p-value < 0.05. Furthermore, we have deployed HeteroIR and HeteroIM in Tencent's online gaming platforms and gained an 8.5\% and 10\% improvement in the online A/B test, respectively. Implementation codes are available at https://github.com/socialalgo/HIM.

Understanding human behavior and society is a central focus in social sciences, with the rise of generative social science marking a significant paradigmatic shift. By leveraging bottom-up simulations, it replaces costly and logistically challenging traditional experiments with scalable, replicable, and systematic computational approaches for studying complex social dynamics. Recent advances in large language models (LLMs) have further transformed this research paradigm, enabling the creation of human-like generative social agents and realistic simulacra of society. In this paper, we propose AgentSociety, a large-scale social simulator that integrates LLM-driven agents, a realistic societal environment, and a powerful large-scale simulation engine. Based on the proposed simulator, we generate social lives for over 10k agents, simulating their 5 million interactions both among agents and between agents and their environment. Furthermore, we explore the potential of AgentSociety as a testbed for computational social experiments, focusing on four key social issues: polarization, the spread of inflammatory messages, the effects of universal basic income policies, and the impact of external shocks such as hurricanes. These four issues serve as valuable cases for assessing AgentSociety's support for typical research methods -- such as surveys, interviews, and interventions -- as well as for investigating the patterns, causes, and underlying mechanisms of social issues. The alignment between AgentSociety's outcomes and real-world experimental results not only demonstrates its ability to capture human behaviors and their underlying mechanisms, but also underscores its potential as an important platform for social scientists and policymakers.

Developing intelligent persuasive conversational agents to change people's opinions and actions for social good is the frontier in advancing the ethical development of automated dialogue systems. To do so, the first step is to understand the intricate organization of strategic disclosures and appeals employed in human persuasion conversations. We designed an online persuasion task where one participant was asked to persuade the other to donate to a specific charity. We collected a large dataset with 1,017 dialogues and annotated emerging persuasion strategies from a subset. Based on the annotation, we built a baseline classifier with context information and sentence-level features to predict the 10 persuasion strategies used in the corpus. Furthermore, to develop an understanding of personalized persuasion processes, we analyzed the relationships between individuals' demographic and psychological backgrounds including personality, morality, value systems, and their willingness for donation. Then, we analyzed which types of persuasion strategies led to a greater amount of donation depending on the individuals' personal backgrounds. This work lays the ground for developing a personalized persuasive dialogue system.

Social network simulation plays a crucial role in addressing various challenges within social science. It offers extensive applications such as state prediction, phenomena explanation, and policy-making support, among others. In this work, we harness the formidable human-like capabilities exhibited by large language models (LLMs) in sensing, reasoning, and behaving, and utilize these qualities to construct the S^3 system (short for Social network Simulation System). Adhering to the widely employed agent-based simulation paradigm, we employ prompt engineering and prompt tuning techniques to ensure that the agent's behavior closely emulates that of a genuine human within the social network. Specifically, we simulate three pivotal aspects: emotion, attitude, and interaction behaviors. By endowing the agent in the system with the ability to perceive the informational environment and emulate human actions, we observe the emergence of population-level phenomena, including the propagation of information, attitudes, and emotions. We conduct an evaluation encompassing two levels of simulation, employing real-world social network data. Encouragingly, the results demonstrate promising accuracy. This work represents an initial step in the realm of social network simulation empowered by LLM-based agents. We anticipate that our endeavors will serve as a source of inspiration for the development of simulation systems within, but not limited to, social science.

Social biases and belief-driven behaviors can significantly impact Large Language Models (LLMs) decisions on several tasks. As LLMs are increasingly used in multi-agent systems for societal simulations, their ability to model fundamental group psychological characteristics remains critical yet under-explored. In this study, we present a multi-agent framework that simulates belief congruence, a classical group psychology theory that plays a crucial role in shaping societal interactions and preferences. Our findings reveal that LLMs exhibit amplified belief congruence compared to humans, across diverse contexts. We further investigate the implications of this behavior on two downstream tasks: (1) misinformation dissemination and (2) LLM learning, finding that belief congruence in LLMs increases misinformation dissemination and impedes learning. To mitigate these negative impacts, we propose strategies inspired by: (1) contact hypothesis, (2) accuracy nudges, and (3) global citizenship framework. Our results show that the best strategies reduce misinformation dissemination by up to 37% and enhance learning by 11%. Bridging social psychology and AI, our work provides insights to navigate real-world interactions using LLMs while addressing belief-driven biases.

Social media platforms have led to online consumption communities, or fandoms, that involve complex networks of ancillary creators and consumers focused on some core product or intellectual property. For example, video game communities include networks of players and content creators centered around a specific video game. These networks are complex in that video game publishers often sponsor creators, but creators and publishers may have divergent incentives. Specifically, creators can potentially benefit from content that builds their own following at the expense of the core game. Our research investigates the relationship between consuming live-streamed content and engagement with a specific video game. We examine the causal effect of viewing live-streamed content on subsequent gameplay for a specific game, using an unexpected service interruption of the livestreaming platform and time zone differences among users. We find live-streamed content significantly increases gameplay as a 10% increase in live-streamed viewing minutes results in a 3.08% increase in gameplay minutes. We also explore how this effect varies by user loyalty to different types of streamer channels (firm-owned, mega, and micro). The positive effects of live-streamed content are greatest for micro-streamers and smallest for mega-streamers. These findings are salient for firms allocating sponsorship resources.

Monte Carlo Tree Search (MCTS) based methods provide promising approaches for generating synthetic data to enhance the self-training of Large Language Model (LLM) based multi-agent systems (MAS). These methods leverage Q-values to estimate individual agent contributions. However, relying solely on Q-values to identify informative data may misalign with the data synthesis objective, as the focus should be on selecting data that best enhances model training. To address this discrepancy, we propose Data Influence-oriented Tree Search (DITS), a novel framework that incorporates influence scores to guide both tree search and data selection. By leveraging influence scores, we effectively identify the most impactful data for system improvement, thereby enhancing model performance. Furthermore, we derive influence score estimation methods tailored for non-differentiable metrics, significantly reducing computational overhead by utilizing inference computations. Extensive experiments on eight multi-agent datasets demonstrate the robustness and effectiveness of the proposed methods. Notably, our findings reveal that allocating more inference resources to estimate influence scores, rather than Q-values, during data synthesis can more effectively and efficiently enhance model training.

Large Language Models (LLMs) have shown exceptional results on current benchmarks when working individually. The advancement in their capabilities, along with a reduction in parameter size and inference times, has facilitated the use of these models as agents, enabling interactions among multiple models to execute complex tasks. Such collaborations offer several advantages, including the use of specialized models (e.g. coding), improved confidence through multiple computations, and enhanced divergent thinking, leading to more diverse outputs. Thus, the collaborative use of language models is expected to grow significantly in the coming years. In this work, we evaluate the behavior of a network of models collaborating through debate under the influence of an adversary. We introduce pertinent metrics to assess the adversary's effectiveness, focusing on system accuracy and model agreement. Our findings highlight the importance of a model's persuasive ability in influencing others. Additionally, we explore inference-time methods to generate more compelling arguments and evaluate the potential of prompt-based mitigation as a defensive strategy.