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Sep 3

Memorize, Factorize, or be Naïve: Learning Optimal Feature Interaction Methods for CTR Prediction

Click-through rate prediction is one of the core tasks in commercial recommender systems. It aims to predict the probability of a user clicking a particular item given user and item features. As feature interactions bring in non-linearity, they are widely adopted to improve the performance of CTR prediction models. Therefore, effectively modelling feature interactions has attracted much attention in both the research and industry field. The current approaches can generally be categorized into three classes: (1) na\"ive methods, which do not model feature interactions and only use original features; (2) memorized methods, which memorize feature interactions by explicitly viewing them as new features and assigning trainable embeddings; (3) factorized methods, which learn latent vectors for original features and implicitly model feature interactions through factorization functions. Studies have shown that modelling feature interactions by one of these methods alone are suboptimal due to the unique characteristics of different feature interactions. To address this issue, we first propose a general framework called OptInter which finds the most suitable modelling method for each feature interaction. Different state-of-the-art deep CTR models can be viewed as instances of OptInter. To realize the functionality of OptInter, we also introduce a learning algorithm that automatically searches for the optimal modelling method. We conduct extensive experiments on four large datasets. Our experiments show that OptInter improves the best performed state-of-the-art baseline deep CTR models by up to 2.21%. Compared to the memorized method, which also outperforms baselines, we reduce up to 91% parameters. In addition, we conduct several ablation studies to investigate the influence of different components of OptInter. Finally, we provide interpretable discussions on the results of OptInter.

Memorized Images in Diffusion Models share a Subspace that can be Located and Deleted

Large-scale text-to-image diffusion models excel in generating high-quality images from textual inputs, yet concerns arise as research indicates their tendency to memorize and replicate training data, raising We also addressed the issue of memorization in diffusion models, where models tend to replicate exact training samples raising copyright infringement and privacy issues. Efforts within the text-to-image community to address memorization explore causes such as data duplication, replicated captions, or trigger tokens, proposing per-prompt inference-time or training-time mitigation strategies. In this paper, we focus on the feed-forward layers and begin by contrasting neuron activations of a set of memorized and non-memorized prompts. Experiments reveal a surprising finding: many different sets of memorized prompts significantly activate a common subspace in the model, demonstrating, for the first time, that memorization in the diffusion models lies in a special subspace. Subsequently, we introduce a novel post-hoc method for editing pre-trained models, whereby memorization is mitigated through the straightforward pruning of weights in specialized subspaces, avoiding the need to disrupt the training or inference process as seen in prior research. Finally, we demonstrate the robustness of the pruned model against training data extraction attacks, thereby unveiling new avenues for a practical and one-for-all solution to memorization.

Titans: Learning to Memorize at Test Time

Over more than a decade there has been an extensive research effort on how to effectively utilize recurrent models and attention. While recurrent models aim to compress the data into a fixed-size memory (called hidden state), attention allows attending to the entire context window, capturing the direct dependencies of all tokens. This more accurate modeling of dependencies, however, comes with a quadratic cost, limiting the model to a fixed-length context. We present a new neural long-term memory module that learns to memorize historical context and helps attention to attend to the current context while utilizing long past information. We show that this neural memory has the advantage of fast parallelizable training while maintaining a fast inference. From a memory perspective, we argue that attention due to its limited context but accurate dependency modeling performs as a short-term memory, while neural memory due to its ability to memorize the data, acts as a long-term, more persistent, memory. Based on these two modules, we introduce a new family of architectures, called Titans, and present three variants to address how one can effectively incorporate memory into this architecture. Our experimental results on language modeling, common-sense reasoning, genomics, and time series tasks show that Titans are more effective than Transformers and recent modern linear recurrent models. They further can effectively scale to larger than 2M context window size with higher accuracy in needle-in-haystack tasks compared to baselines.

ATLAS: Learning to Optimally Memorize the Context at Test Time

Transformers have been established as the most popular backbones in sequence modeling, mainly due to their effectiveness in in-context retrieval tasks and the ability to learn at scale. Their quadratic memory and time complexity, however, bound their applicability in longer sequences and so has motivated researchers to explore effective alternative architectures such as modern recurrent neural networks (a.k.a long-term recurrent memory module). Despite their recent success in diverse downstream tasks, they struggle in tasks that requires long context understanding and extrapolation to longer sequences. We observe that these shortcomings come from three disjoint aspects in their design: (1) limited memory capacity that is bounded by the architecture of memory and feature mapping of the input; (2) online nature of update, i.e., optimizing the memory only with respect to the last input; and (3) less expressive management of their fixed-size memory. To enhance all these three aspects, we present ATLAS, a long-term memory module with high capacity that learns to memorize the context by optimizing the memory based on the current and past tokens, overcoming the online nature of long-term memory models. Building on this insight, we present a new family of Transformer-like architectures, called DeepTransformers, that are strict generalizations of the original Transformer architecture. Our experimental results on language modeling, common-sense reasoning, recall-intensive, and long-context understanding tasks show that ATLAS surpasses the performance of Transformers and recent linear recurrent models. ATLAS further improves the long context performance of Titans, achieving +80\% accuracy in 10M context length of BABILong benchmark.

Learning to Memorize Entailment and Discourse Relations for Persona-Consistent Dialogues

Maintaining engagement and consistency is particularly important in dialogue systems. Existing works have improved the performance of dialogue systems by intentionally learning interlocutor personas with sophisticated network structures. One issue with this approach is that it requires more personal corpora with annotations. Additionally, these models typically perform the next utterance prediction to generate a response but neglect the discourse coherence in the entire conversation. To address these issues, this study proposes a method of learning to memorize entailment and discourse relations for persona-consistent dialogue tasks. Entailment text pairs in natural language inference dataset were applied to learn latent entailment relations as external memories by premise-to-hypothesis generation task. Furthermore, an internal memory with a similar architecture was applied to the discourse information in the dialogue. Placing orthogonality restrictions on these two memory spaces ensures that the latent entailment relations remain dialogue-independent. Both memories collaborate to obtain entailment and discourse representation for the generation, allowing a deeper understanding of both consistency and coherence. Experiments on two large public datasets, PersonaChat and DSTC7-AVSD, demonstrated the effectiveness of the proposed method. Both automatic and human evaluations indicate that the proposed model outperforms several strong baselines in terms of both persona consistency and response coherence. Our source code is available at https://github.com/Chenrj233/LMEDR.

Bidirectional LMs are Better Knowledge Memorizers? A Benchmark for Real-world Knowledge Injection

Despite significant advances in large language models (LLMs), their knowledge memorization capabilities remain underexplored, due to the lack of standardized and high-quality test ground. In this paper, we introduce a novel, real-world and large-scale knowledge injection benchmark that evolves continuously over time without requiring human intervention. Specifically, we propose WikiDYK, which leverages recently-added and human-written facts from Wikipedia's "Did You Know..." entries. These entries are carefully selected by expert Wikipedia editors based on criteria such as verifiability and clarity. Each entry is converted into multiple question-answer pairs spanning diverse task formats from easy cloze prompts to complex multi-hop questions. WikiDYK contains 12,290 facts and 77,180 questions, which is also seamlessly extensible with future updates from Wikipedia editors. Extensive experiments using continued pre-training reveal a surprising insight: despite their prevalence in modern LLMs, Causal Language Models (CLMs) demonstrate significantly weaker knowledge memorization capabilities compared to Bidirectional Language Models (BiLMs), exhibiting a 23% lower accuracy in terms of reliability. To compensate for the smaller scales of current BiLMs, we introduce a modular collaborative framework utilizing ensembles of BiLMs as external knowledge repositories to integrate with LLMs. Experiment shows that our framework further improves the reliability accuracy by up to 29.1%.