Daily Papers

Cultural biases in multilingual datasets pose significant challenges for their effectiveness as global benchmarks. These biases stem not only from language but also from the cultural knowledge required to interpret questions, reducing the practical utility of translated datasets like MMLU. Furthermore, translation often introduces artifacts that can distort the meaning or clarity of questions in the target language. A common practice in multilingual evaluation is to rely on machine-translated evaluation sets, but simply translating a dataset is insufficient to address these challenges. In this work, we trace the impact of both of these issues on multilingual evaluations and ensuing model performances. Our large-scale evaluation of state-of-the-art open and proprietary models illustrates that progress on MMLU depends heavily on learning Western-centric concepts, with 28% of all questions requiring culturally sensitive knowledge. Moreover, for questions requiring geographic knowledge, an astounding 84.9% focus on either North American or European regions. Rankings of model evaluations change depending on whether they are evaluated on the full portion or the subset of questions annotated as culturally sensitive, showing the distortion to model rankings when blindly relying on translated MMLU. We release Global-MMLU, an improved MMLU with evaluation coverage across 42 languages -- with improved overall quality by engaging with compensated professional and community annotators to verify translation quality while also rigorously evaluating cultural biases present in the original dataset. This comprehensive Global-MMLU set also includes designated subsets labeled as culturally sensitive and culturally agnostic to allow for more holistic, complete evaluation.

Models for text-to-image synthesis, such as DALL-E~2 and Stable Diffusion, have recently drawn a lot of interest from academia and the general public. These models are capable of producing high-quality images that depict a variety of concepts and styles when conditioned on textual descriptions. However, these models adopt cultural characteristics associated with specific Unicode scripts from their vast amount of training data, which may not be immediately apparent. We show that by simply inserting single non-Latin characters in a textual description, common models reflect cultural stereotypes and biases in their generated images. We analyze this behavior both qualitatively and quantitatively, and identify a model's text encoder as the root cause of the phenomenon. Additionally, malicious users or service providers may try to intentionally bias the image generation to create racist stereotypes by replacing Latin characters with similarly-looking characters from non-Latin scripts, so-called homoglyphs. To mitigate such unnoticed script attacks, we propose a novel homoglyph unlearning method to fine-tune a text encoder, making it robust against homoglyph manipulations.

Perceptions of hate can vary greatly across cultural contexts. Hate speech (HS) datasets, however, have traditionally been developed by language. This hides potential cultural biases, as one language may be spoken in different countries home to different cultures. In this work, we evaluate cultural bias in HS datasets by leveraging two interrelated cultural proxies: language and geography. We conduct a systematic survey of HS datasets in eight languages and confirm past findings on their English-language bias, but also show that this bias has been steadily decreasing in the past few years. For three geographically-widespread languages -- English, Arabic and Spanish -- we then leverage geographical metadata from tweets to approximate geo-cultural contexts by pairing language and country information. We find that HS datasets for these languages exhibit a strong geo-cultural bias, largely overrepresenting a handful of countries (e.g., US and UK for English) relative to their prominence in both the broader social media population and the general population speaking these languages. Based on these findings, we formulate recommendations for the creation of future HS datasets.

Vision-Language Models (VLMs) have demonstrated impressive capabilities across a range of tasks, yet concerns about their potential biases exist. This work investigates the extent to which prominent VLMs exhibit cultural biases by evaluating their performance on an image-based country identification task at a country level. Utilizing the geographically diverse Country211 dataset, we probe several large vision language models (VLMs) under various prompting strategies: open-ended questions, multiple-choice questions (MCQs) including challenging setups like multilingual and adversarial settings. Our analysis aims to uncover disparities in model accuracy across different countries and question formats, providing insights into how training data distribution and evaluation methodologies might influence cultural biases in VLMs. The findings highlight significant variations in performance, suggesting that while VLMs possess considerable visual understanding, they inherit biases from their pre-training data and scale that impact their ability to generalize uniformly across diverse global contexts.

Large Vision-Language Models (LVLMs) have recently gained attention due to their distinctive performance and broad applicability. While it has been previously shown that their efficacy in usage scenarios involving non-Western contexts falls short, existing studies are limited in scope, covering just a narrow range of cultures, focusing exclusively on a small number of cultural aspects, or evaluating a limited selection of models on a single task only. Towards globally inclusive LVLM research, we introduce GIMMICK, an extensive multimodal benchmark designed to assess a broad spectrum of cultural knowledge across 144 countries representing six global macro-regions. GIMMICK comprises six tasks built upon three new datasets that span 728 unique cultural events or facets on which we evaluated 20 LVLMs and 11 LLMs, including five proprietary and 26 open-weight models of all sizes. We systematically examine (1) regional cultural biases, (2) the influence of model size, (3) input modalities, and (4) external cues. Our analyses reveal strong biases toward Western cultures across models and tasks and highlight strong correlations between model size and performance, as well as the effectiveness of multimodal input and external geographic cues. We further find that models have more knowledge of tangible than intangible aspects (e.g., food vs. rituals) and that they excel in recognizing broad cultural origins but struggle with a more nuanced understanding.

LLMs are increasingly being deployed for multilingual applications and have demonstrated impressive translation capabilities between several low and high resource languages. An aspect of translation that often gets overlooked is that of cultural adaptation, or modifying source culture references to suit the target culture. Cultural adaptation has applications across several creative industries and requires intimate knowledge of source and target cultures during translation. While specialized translation models still outperform LLMs on the machine translation task when viewed from the lens of correctness, they are not sensitive to cultural differences often requiring manual correction. LLMs on the other hand have a rich reservoir of cultural knowledge embedded within its parameters that can be potentially exploited for such applications. In this paper we define the task of cultural adaptation and create an evaluation framework to benchmark different models for this task. We evaluate the performance of modern LLMs for cultural adaptation and analyze their cross cultural knowledge while connecting related concepts across different cultures. We also analyze possible issues with automatic adaptation including cultural biases and stereotypes. We hope that this task will offer more insight into the cultural understanding of LLMs and their creativity in cross-cultural scenarios.

Large Language Models (LLMs) have demonstrated remarkable capabilities across various tasks, yet they often exhibit a specific cultural biases, neglecting the values and linguistic diversity of low-resource regions. This cultural bias not only undermines universal equality, but also risks reinforcing stereotypes and perpetuating discrimination. To address this, we propose CulFiT, a novel culturally-aware training paradigm that leverages multilingual data and fine-grained reward modeling to enhance cultural sensitivity and inclusivity. Our approach synthesizes diverse cultural-related questions, constructs critique data in culturally relevant languages, and employs fine-grained rewards to decompose cultural texts into verifiable knowledge units for interpretable evaluation. We also introduce GlobalCultureQA, a multilingual open-ended question-answering dataset designed to evaluate culturally-aware responses in a global context. Extensive experiments on three existing benchmarks and our GlobalCultureQA demonstrate that CulFiT achieves state-of-the-art open-source model performance in cultural alignment and general reasoning.

Pretrained language models, especially masked language models (MLMs) have seen success across many NLP tasks. However, there is ample evidence that they use the cultural biases that are undoubtedly present in the corpora they are trained on, implicitly creating harm with biased representations. To measure some forms of social bias in language models against protected demographic groups in the US, we introduce the Crowdsourced Stereotype Pairs benchmark (CrowS-Pairs). CrowS-Pairs has 1508 examples that cover stereotypes dealing with nine types of bias, like race, religion, and age. In CrowS-Pairs a model is presented with two sentences: one that is more stereotyping and another that is less stereotyping. The data focuses on stereotypes about historically disadvantaged groups and contrasts them with advantaged groups. We find that all three of the widely-used MLMs we evaluate substantially favor sentences that express stereotypes in every category in CrowS-Pairs. As work on building less biased models advances, this dataset can be used as a benchmark to evaluate progress.

Mainstream large vision-language models (LVLMs) inherently encode cultural biases, highlighting the need for diverse multimodal datasets. To address this gap, we introduce Pearl, a large-scale Arabic multimodal dataset and benchmark explicitly designed for cultural understanding. Constructed through advanced agentic workflows and extensive human-in-the-loop annotations by 45 annotators from across the Arab world, Pearl comprises over K multimodal examples spanning ten culturally significant domains covering all Arab countries. We further provide two robust evaluation benchmarks Pearl and Pearl-Lite along with a specialized subset Pearl-X explicitly developed to assess nuanced cultural variations. Comprehensive evaluations on state-of-the-art open and proprietary LVLMs demonstrate that reasoning-centric instruction alignment substantially improves models' cultural grounding compared to conventional scaling methods. Pearl establishes a foundational resource for advancing culturally-informed multimodal modeling research. All datasets and benchmarks are publicly available.

Multilingual generative language models (LMs) are increasingly fluent in a large variety of languages. Trained on the concatenation of corpora in multiple languages, they enable powerful transfer from high-resource languages to low-resource ones. However, it is still unknown what cultural biases are induced in the predictions of these models. In this work, we focus on one language property highly influenced by culture: formality. We analyze the formality distributions of XGLM and BLOOM's predictions, two popular generative multilingual language models, in 5 languages. We classify 1,200 generations per language as formal, informal, or incohesive and measure the impact of the prompt formality on the predictions. Overall, we observe a diversity of behaviors across the models and languages. For instance, XGLM generates informal text in Arabic and Bengali when conditioned with informal prompts, much more than BLOOM. In addition, even though both models are highly biased toward the formal style when prompted neutrally, we find that the models generate a significant amount of informal predictions even when prompted with formal text. We release with this work 6,000 annotated samples, paving the way for future work on the formality of generative multilingual LMs.

In recent years, with the rapid development of the depth and breadth of large language models' capabilities, various corresponding evaluation benchmarks have been emerging in increasing numbers. As a quantitative assessment tool for model performance, benchmarks are not only a core means to measure model capabilities but also a key element in guiding the direction of model development and promoting technological innovation. We systematically review the current status and development of large language model benchmarks for the first time, categorizing 283 representative benchmarks into three categories: general capabilities, domain-specific, and target-specific. General capability benchmarks cover aspects such as core linguistics, knowledge, and reasoning; domain-specific benchmarks focus on fields like natural sciences, humanities and social sciences, and engineering technology; target-specific benchmarks pay attention to risks, reliability, agents, etc. We point out that current benchmarks have problems such as inflated scores caused by data contamination, unfair evaluation due to cultural and linguistic biases, and lack of evaluation on process credibility and dynamic environments, and provide a referable design paradigm for future benchmark innovation.

ImageNet-1k is a dataset often used for benchmarking machine learning (ML) models and evaluating tasks such as image recognition and object detection. Wild animals make up 27% of ImageNet-1k but, unlike classes representing people and objects, these data have not been closely scrutinized. In the current paper, we analyze the 13,450 images from 269 classes that represent wild animals in the ImageNet-1k validation set, with the participation of expert ecologists. We find that many of the classes are ill-defined or overlapping, and that 12% of the images are incorrectly labeled, with some classes having >90% of images incorrect. We also find that both the wildlife-related labels and images included in ImageNet-1k present significant geographical and cultural biases, as well as ambiguities such as artificial animals, multiple species in the same image, or the presence of humans. Our findings highlight serious issues with the extensive use of this dataset for evaluating ML systems, the use of such algorithms in wildlife-related tasks, and more broadly the ways in which ML datasets are commonly created and curated.

Despite the superior capabilities of Multimodal Large Language Models (MLLMs) across diverse tasks, they still face significant trustworthiness challenges. Yet, current literature on the assessment of trustworthy MLLMs remains limited, lacking a holistic evaluation to offer thorough insights into future improvements. In this work, we establish MultiTrust, the first comprehensive and unified benchmark on the trustworthiness of MLLMs across five primary aspects: truthfulness, safety, robustness, fairness, and privacy. Our benchmark employs a rigorous evaluation strategy that addresses both multimodal risks and cross-modal impacts, encompassing 32 diverse tasks with self-curated datasets. Extensive experiments with 21 modern MLLMs reveal some previously unexplored trustworthiness issues and risks, highlighting the complexities introduced by the multimodality and underscoring the necessity for advanced methodologies to enhance their reliability. For instance, typical proprietary models still struggle with the perception of visually confusing images and are vulnerable to multimodal jailbreaking and adversarial attacks; MLLMs are more inclined to disclose privacy in text and reveal ideological and cultural biases even when paired with irrelevant images in inference, indicating that the multimodality amplifies the internal risks from base LLMs. Additionally, we release a scalable toolbox for standardized trustworthiness research, aiming to facilitate future advancements in this important field. Code and resources are publicly available at: https://multi-trust.github.io/.

As large language models (LLMs) like GPT-4 and Llama 3 become integral to educational contexts, concerns are mounting over the cultural biases, power imbalances, and ethical limitations embedded within these technologies. Though generative AI tools aim to enhance learning experiences, they often reflect values rooted in Western, Educated, Industrialized, Rich, and Democratic (WEIRD) cultural paradigms, potentially sidelining diverse global perspectives. This paper proposes a framework to assess and mitigate cultural bias within LLMs through the lens of applied multiplexity. Multiplexity, inspired by Senturk et al. and rooted in Islamic and other wisdom traditions, emphasizes the coexistence of diverse cultural viewpoints, supporting a multi-layered epistemology that integrates both empirical sciences and normative values. Our analysis reveals that LLMs frequently exhibit cultural polarization, with biases appearing in both overt responses and subtle contextual cues. To address inherent biases and incorporate multiplexity in LLMs, we propose two strategies: Contextually-Implemented Multiplex LLMs, which embed multiplex principles directly into the system prompt, influencing LLM outputs at a foundational level and independent of individual prompts, and Multi-Agent System (MAS)-Implemented Multiplex LLMs, where multiple LLM agents, each representing distinct cultural viewpoints, collaboratively generate a balanced, synthesized response. Our findings demonstrate that as mitigation strategies evolve from contextual prompting to MAS-implementation, cultural inclusivity markedly improves, evidenced by a significant rise in the Perspectives Distribution Score (PDS) and a PDS Entropy increase from 3.25\% at baseline to 98\% with the MAS-Implemented Multiplex LLMs. Sentiment analysis further shows a shift towards positive sentiment across cultures,...

As the performance of Large-scale Vision Language Models (LVLMs) improves, they are increasingly capable of responding in multiple languages, and there is an expectation that the demand for explanations generated by LVLMs will grow. However, pre-training of Vision Encoder and the integrated training of LLMs with Vision Encoder are mainly conducted using English training data, leaving it uncertain whether LVLMs can completely handle their potential when generating explanations in languages other than English. In addition, multilingual QA benchmarks that create datasets using machine translation have cultural differences and biases, remaining issues for use as evaluation tasks. To address these challenges, this study created an extended dataset in multiple languages without relying on machine translation. This dataset that takes into account nuances and country-specific phrases was then used to evaluate the generation explanation abilities of LVLMs. Furthermore, this study examined whether Instruction-Tuning in resource-rich English improves performance in other languages. Our findings indicate that LVLMs perform worse in languages other than English compared to English. In addition, it was observed that LVLMs struggle to effectively manage the knowledge learned from English data.

Human biases are ubiquitous but not uniform: disparities exist across linguistic, cultural, and societal borders. As large amounts of recent literature suggest, language models (LMs) trained on human data can reflect and often amplify the effects of these social biases. However, the vast majority of existing studies on bias are heavily skewed towards Western and European languages. In this work, we scale the Word Embedding Association Test (WEAT) to 24 languages, enabling broader studies and yielding interesting findings about LM bias. We additionally enhance this data with culturally relevant information for each language, capturing local contexts on a global scale. Further, to encompass more widely prevalent societal biases, we examine new bias dimensions across toxicity, ableism, and more. Moreover, we delve deeper into the Indian linguistic landscape, conducting a comprehensive regional bias analysis across six prevalent Indian languages. Finally, we highlight the significance of these social biases and the new dimensions through an extensive comparison of embedding methods, reinforcing the need to address them in pursuit of more equitable language models. All code, data and results are available here: https://github.com/iamshnoo/weathub.

Warning: this paper contains content that may be offensive or upsetting. Most hate speech datasets neglect the cultural diversity within a single language, resulting in a critical shortcoming in hate speech detection. To address this, we introduce CREHate, a CRoss-cultural English Hate speech dataset. To construct CREHate, we follow a two-step procedure: 1) cultural post collection and 2) cross-cultural annotation. We sample posts from the SBIC dataset, which predominantly represents North America, and collect posts from four geographically diverse English-speaking countries (Australia, United Kingdom, Singapore, and South Africa) using culturally hateful keywords we retrieve from our survey. Annotations are collected from the four countries plus the United States to establish representative labels for each country. Our analysis highlights statistically significant disparities across countries in hate speech annotations. Only 56.2% of the posts in CREHate achieve consensus among all countries, with the highest pairwise label difference rate of 26%. Qualitative analysis shows that label disagreement occurs mostly due to different interpretations of sarcasm and the personal bias of annotators on divisive topics. Lastly, we evaluate large language models (LLMs) under a zero-shot setting and show that current LLMs tend to show higher accuracies on Anglosphere country labels in CREHate. Our dataset and codes are available at: https://github.com/nlee0212/CREHate

Massively multilingual sentence representations are trained on large corpora of uncurated data, with a very imbalanced proportion of languages included in the training. This may cause the models to grasp cultural values including moral judgments from the high-resource languages and impose them on the low-resource languages. The lack of data in certain languages can also lead to developing random and thus potentially harmful beliefs. Both these issues can negatively influence zero-shot cross-lingual model transfer and potentially lead to harmful outcomes. Therefore, we aim to (1) detect and quantify these issues by comparing different models in different languages, (2) develop methods for improving undesirable properties of the models. Our initial experiments using the multilingual model XLM-R show that indeed multilingual LMs capture moral norms, even with potentially higher human-agreement than monolingual ones. However, it is not yet clear to what extent these moral norms differ between languages.

Names are deeply tied to human identity. They can serve as markers of individuality, cultural heritage, and personal history. However, using names as a core indicator of identity can lead to over-simplification of complex identities. When interacting with LLMs, user names are an important point of information for personalisation. Names can enter chatbot conversations through direct user input (requested by chatbots), as part of task contexts such as CV reviews, or as built-in memory features that store user information for personalisation. We study biases associated with names by measuring cultural presumptions in the responses generated by LLMs when presented with common suggestion-seeking queries, which might involve making assumptions about the user. Our analyses demonstrate strong assumptions about cultural identity associated with names present in LLM generations across multiple cultures. Our work has implications for designing more nuanced personalisation systems that avoid reinforcing stereotypes while maintaining meaningful customisation.

Popular text-to-image (T2I) systems are trained on web-scraped data, which is heavily Amero and Euro-centric, underrepresenting the cultures of the Global South. To analyze these biases, we introduce CuRe, a novel and scalable benchmarking and scoring suite for cultural representativeness that leverages the marginal utility of attribute specification to T2I systems as a proxy for human judgments. Our CuRe benchmark dataset has a novel categorical hierarchy built from the crowdsourced Wikimedia knowledge graph, with 300 cultural artifacts across 32 cultural subcategories grouped into six broad cultural axes (food, art, fashion, architecture, celebrations, and people). Our dataset's categorical hierarchy enables CuRe scorers to evaluate T2I systems by analyzing their response to increasing the informativeness of text conditioning, enabling fine-grained cultural comparisons. We empirically observe much stronger correlations of our class of scorers to human judgments of perceptual similarity, image-text alignment, and cultural diversity across image encoders (SigLIP 2, AIMV2 and DINOv2), vision-language models (OpenCLIP, SigLIP 2, Gemini 2.0 Flash) and state-of-the-art text-to-image systems, including three variants of Stable Diffusion (1.5, XL, 3.5 Large), FLUX.1 [dev], Ideogram 2.0, and DALL-E 3. The code and dataset is open-sourced and available at https://aniketrege.github.io/cure/.

Although large pre-trained language models have achieved great success in many NLP tasks, it has been shown that they reflect human biases from their pre-training corpora. This bias may lead to undesirable outcomes when these models are applied in real-world settings. In this paper, we investigate the bias present in monolingual BERT models across a diverse set of languages (English, Greek, and Persian). While recent research has mostly focused on gender-related biases, we analyze religious and ethnic biases as well and propose a template-based method to measure any kind of bias, based on sentence pseudo-likelihood, that can handle morphologically complex languages with gender-based adjective declensions. We analyze each monolingual model via this method and visualize cultural similarities and differences across different dimensions of bias. Ultimately, we conclude that current methods of probing for bias are highly language-dependent, necessitating cultural insights regarding the unique ways bias is expressed in each language and culture (e.g. through coded language, synecdoche, and other similar linguistic concepts). We also hypothesize that higher measured social biases in the non-English BERT models correlate with user-generated content in their training.

The integration of Large Language Models (LLMs) into various global cultures fundamentally presents a cultural challenge: LLMs must navigate interactions, respect social norms, and avoid transgressing cultural boundaries. However, it is still unclear if LLMs can adapt their outputs to diverse cultural norms. Our study focuses on this aspect. We introduce NormAd, a novel dataset, which includes 2.6k stories that represent social and cultural norms from 75 countries, to assess the ability of LLMs to adapt to different granular levels of socio-cultural contexts such as the country of origin, its associated cultural values, and prevalent social norms. Our study reveals that LLMs struggle with cultural reasoning across all contextual granularities, showing stronger adaptability to English-centric cultures over those from the Global South. Even with explicit social norms, the top-performing model, Mistral-7b-Instruct, achieves only 81.8\% accuracy, lagging behind the 95.6\% achieved by humans. Evaluation on NormAd further reveals that LLMs struggle to adapt to stories involving gift-giving across cultures. Due to inherent agreement or sycophancy biases, LLMs find it considerably easier to assess the social acceptability of stories that adhere to cultural norms than those that deviate from them. Our benchmark measures the cultural adaptability (or lack thereof) of LLMs, emphasizing the potential to make these technologies more equitable and useful for global audiences. We release the NormAd dataset and its associated code on GitHub.

Large language models (LLMs) face challenges in aligning with diverse cultural values despite their remarkable performance in generation, which stems from inherent monocultural biases and difficulties in capturing nuanced cultural semantics. Existing methods lack adaptability to unkown culture after finetuning. Inspired by cultural geography across five continents, we propose Cultural Palette, a multi-agent framework for cultural alignment. We first introduce the Pentachromatic Cultural Palette Dataset synthesized using LLMs to capture diverse cultural values from social dialogues across five continents. Building on this, Cultural Palette integrates five continent-level alignment agents with a meta-agent using our superior Cultural MoErges alignment technique by dynamically activating relevant cultural expertise based on user prompts to adapting new culture, which outperforms other joint and merging alignment strategies in overall cultural value alignment. Each continent agent generates a cultural draft, which is then refined and self-regulated by the meta-agent to produce the final culturally aligned response. Experiments across various countries demonstrate that Cultural Palette surpasses existing baselines in cultural alignment.

Evaluation of multilingual Large Language Models (LLMs) is challenging due to a variety of factors -- the lack of benchmarks with sufficient linguistic diversity, contamination of popular benchmarks into LLM pre-training data and the lack of local, cultural nuances in translated benchmarks. In this work, we study human and LLM-based evaluation in a multilingual, multi-cultural setting. We evaluate 30 models across 10 Indic languages by conducting 90K human evaluations and 30K LLM-based evaluations and find that models such as GPT-4o and Llama-3 70B consistently perform best for most Indic languages. We build leaderboards for two evaluation settings - pairwise comparison and direct assessment and analyse the agreement between humans and LLMs. We find that humans and LLMs agree fairly well in the pairwise setting but the agreement drops for direct assessment evaluation especially for languages such as Bengali and Odia. We also check for various biases in human and LLM-based evaluation and find evidence of self-bias in the GPT-based evaluator. Our work presents a significant step towards scaling up multilingual evaluation of LLMs.

Research in cultural evolution aims at providing causal explanations for the change of culture over time. Over the past decades, this field has generated an important body of knowledge, using experimental, historical, and computational methods. While computational models have been very successful at generating testable hypotheses about the effects of several factors, such as population structure or transmission biases, some phenomena have so far been more complex to capture using agent-based and formal models. This is in particular the case for the effect of the transformations of social information induced by evolved cognitive mechanisms. We here propose that leveraging the capacity of Large Language Models (LLMs) to mimic human behavior may be fruitful to address this gap. On top of being an useful approximation of human cultural dynamics, multi-agents models featuring generative agents are also important to study for their own sake. Indeed, as artificial agents are bound to participate more and more to the evolution of culture, it is crucial to better understand the dynamics of machine-generated cultural evolution. We here present a framework for simulating cultural evolution in populations of LLMs, allowing the manipulation of variables known to be important in cultural evolution, such as network structure, personality, and the way social information is aggregated and transformed. The software we developed for conducting these simulations is open-source and features an intuitive user-interface, which we hope will help to build bridges between the fields of cultural evolution and generative artificial intelligence.

Vision-language models (VLMs) have advanced human-AI interaction but struggle with cultural understanding, often misinterpreting symbols, gestures, and artifacts due to biases in predominantly Western-centric training data. In this paper, we construct CultureVerse, a large-scale multimodal benchmark covering 19, 682 cultural concepts, 188 countries/regions, 15 cultural concepts, and 3 question types, with the aim of characterizing and improving VLMs' multicultural understanding capabilities. Then, we propose CultureVLM, a series of VLMs fine-tuned on our dataset to achieve significant performance improvement in cultural understanding. Our evaluation of 16 models reveals significant disparities, with a stronger performance in Western concepts and weaker results in African and Asian contexts. Fine-tuning on our CultureVerse enhances cultural perception, demonstrating cross-cultural, cross-continent, and cross-dataset generalization without sacrificing performance on models' general VLM benchmarks. We further present insights on cultural generalization and forgetting. We hope that this work could lay the foundation for more equitable and culturally aware multimodal AI systems.

The pervasive influence of social biases in language data has sparked the need for benchmark datasets that capture and evaluate these biases in Large Language Models (LLMs). Existing efforts predominantly focus on English language and the Western context, leaving a void for a reliable dataset that encapsulates India's unique socio-cultural nuances. To bridge this gap, we introduce IndiBias, a comprehensive benchmarking dataset designed specifically for evaluating social biases in the Indian context. We filter and translate the existing CrowS-Pairs dataset to create a benchmark dataset suited to the Indian context in Hindi language. Additionally, we leverage LLMs including ChatGPT and InstructGPT to augment our dataset with diverse societal biases and stereotypes prevalent in India. The included bias dimensions encompass gender, religion, caste, age, region, physical appearance, and occupation. We also build a resource to address intersectional biases along three intersectional dimensions. Our dataset contains 800 sentence pairs and 300 tuples for bias measurement across different demographics. The dataset is available in English and Hindi, providing a size comparable to existing benchmark datasets. Furthermore, using IndiBias we compare ten different language models on multiple bias measurement metrics. We observed that the language models exhibit more bias across a majority of the intersectional groups.

Pre-trained multilingual language models (PMLMs) are commonly used when dealing with data from multiple languages and cross-lingual transfer. However, PMLMs are trained on varying amounts of data for each language. In practice this means their performance is often much better on English than many other languages. We explore to what extent this also applies to moral norms. Do the models capture moral norms from English and impose them on other languages? Do the models exhibit random and thus potentially harmful beliefs in certain languages? Both these issues could negatively impact cross-lingual transfer and potentially lead to harmful outcomes. In this paper, we (1) apply the MoralDirection framework to multilingual models, comparing results in German, Czech, Arabic, Mandarin Chinese, and English, (2) analyse model behaviour on filtered parallel subtitles corpora, and (3) apply the models to a Moral Foundations Questionnaire, comparing with human responses from different countries. Our experiments demonstrate that, indeed, PMLMs encode differing moral biases, but these do not necessarily correspond to cultural differences or commonalities in human opinions.

Existing studies on fairness are largely Western-focused, making them inadequate for culturally diverse countries such as India. To address this gap, we introduce INDIC-BIAS, a comprehensive India-centric benchmark designed to evaluate fairness of LLMs across 85 identity groups encompassing diverse castes, religions, regions, and tribes. We first consult domain experts to curate over 1,800 socio-cultural topics spanning behaviors and situations, where biases and stereotypes are likely to emerge. Grounded in these topics, we generate and manually validate 20,000 real-world scenario templates to probe LLMs for fairness. We structure these templates into three evaluation tasks: plausibility, judgment, and generation. Our evaluation of 14 popular LLMs on these tasks reveals strong negative biases against marginalized identities, with models frequently reinforcing common stereotypes. Additionally, we find that models struggle to mitigate bias even when explicitly asked to rationalize their decision. Our evaluation provides evidence of both allocative and representational harms that current LLMs could cause towards Indian identities, calling for a more cautious usage in practical applications. We release INDIC-BIAS as an open-source benchmark to advance research on benchmarking and mitigating biases and stereotypes in the Indian context.

Language representations are efficient tools used across NLP applications, but they are strife with encoded societal biases. These biases are studied extensively, but with a primary focus on English language representations and biases common in the context of Western society. In this work, we investigate biases present in Hindi language representations with focuses on caste and religion-associated biases. We demonstrate how biases are unique to specific language representations based on the history and culture of the region they are widely spoken in, and how the same societal bias (such as binary gender-associated biases) is encoded by different words and text spans across languages. The discoveries of our work highlight the necessity of culture awareness and linguistic artifacts when modeling language representations, in order to better understand the encoded biases.

The Bias Benchmark for Question Answering (BBQ) is designed to evaluate social biases of language models (LMs), but it is not simple to adapt this benchmark to cultural contexts other than the US because social biases depend heavily on the cultural context. In this paper, we present KoBBQ, a Korean bias benchmark dataset, and we propose a general framework that addresses considerations for cultural adaptation of a dataset. Our framework includes partitioning the BBQ dataset into three classes--Simply-Transferred (can be used directly after cultural translation), Target-Modified (requires localization in target groups), and Sample-Removed (does not fit Korean culture)-- and adding four new categories of bias specific to Korean culture. We conduct a large-scale survey to collect and validate the social biases and the targets of the biases that reflect the stereotypes in Korean culture. The resulting KoBBQ dataset comprises 268 templates and 76,048 samples across 12 categories of social bias. We use KoBBQ to measure the accuracy and bias scores of several state-of-the-art multilingual LMs. The results clearly show differences in the bias of LMs as measured by KoBBQ and a machine-translated version of BBQ, demonstrating the need for and utility of a well-constructed, culturally-aware social bias benchmark.

The paper proposes a framework that combines behavioral and computational experiments employing fictional prompts as a novel tool for investigating cultural artifacts and social biases in storytelling both by humans and generative AI. The study analyzes 250 stories authored by crowdworkers in June 2019 and 80 stories generated by GPT-3.5 and GPT-4 in March 2023 by merging methods from narratology and inferential statistics. Both crowdworkers and large language models responded to identical prompts about creating and falling in love with an artificial human. The proposed experimental paradigm allows a direct comparison between human and LLM-generated storytelling. Responses to the Pygmalionesque prompts confirm the pervasive presence of the Pygmalion myth in the collective imaginary of both humans and large language models. All solicited narratives present a scientific or technological pursuit. The analysis reveals that narratives from GPT-3.5 and particularly GPT-4 are more more progressive in terms of gender roles and sexuality than those written by humans. While AI narratives can occasionally provide innovative plot twists, they offer less imaginative scenarios and rhetoric than human-authored texts. The proposed framework argues that fiction can be used as a window into human and AI-based collective imaginary and social dimensions.

The rapid evolution of large language models (LLMs) and their capacity to simulate human cognition and behavior has given rise to LLM-based frameworks and tools that are evaluated and applied based on their ability to perform tasks traditionally performed by humans, namely those involving cognition, decision-making, and social interaction. This survey provides a comprehensive examination of such human-centric LLM capabilities, focusing on their performance in both individual tasks (where an LLM acts as a stand-in for a single human) and collective tasks (where multiple LLMs coordinate to mimic group dynamics). We first evaluate LLM competencies across key areas including reasoning, perception, and social cognition, comparing their abilities to human-like skills. Then, we explore real-world applications of LLMs in human-centric domains such as behavioral science, political science, and sociology, assessing their effectiveness in replicating human behaviors and interactions. Finally, we identify challenges and future research directions, such as improving LLM adaptability, emotional intelligence, and cultural sensitivity, while addressing inherent biases and enhancing frameworks for human-AI collaboration. This survey aims to provide a foundational understanding of LLMs from a human-centric perspective, offering insights into their current capabilities and potential for future development.

Understanding people's preferences is crucial for urban planning, yet current approaches often combine responses from multi-cultural populations, obscuring demographic differences and risking amplifying biases. We conducted a large-scale urban visual perception survey of streetscapes worldwide using street view imagery, examining how demographics -- including gender, age, income, education, race and ethnicity, and, for the first time, personality traits -- shape perceptions among 1,000 participants with balanced demographics from five countries and 45 nationalities. This dataset, Street Perception Evaluation Considering Socioeconomics (SPECS), reveals demographic- and personality-based differences across six traditional indicators (safe, lively, wealthy, beautiful, boring, depressing) and four new ones (live nearby, walk, cycle, green). Location-based sentiments further shape these preferences. Machine learning models trained on existing global datasets tend to overestimate positive indicators and underestimate negative ones compared to human responses, underscoring the need for local context. Our study aspires to rectify the myopic treatment of street perception, which rarely considers demographics or personality traits.

Despite progress in Arabic large language models, such as Jais and AceGPT, their evaluation on commonsense reasoning has largely relied on machine-translated datasets, which lack cultural depth and may introduce Anglocentric biases. Commonsense reasoning is shaped by geographical and cultural contexts, and existing English datasets fail to capture the diversity of the Arab world. To address this, we introduce \datasetname, a commonsense reasoning dataset in Modern Standard Arabic (MSA), covering cultures of 13 countries across the Gulf, Levant, North Africa, and the Nile Valley. The dataset was built from scratch by engaging native speakers to write and validate culturally relevant questions for their respective countries. \datasetname spans 12 daily life domains with 54 fine-grained subtopics, reflecting various aspects of social norms, traditions, and everyday experiences. Zero-shot evaluations show that open-weight language models with up to 32B parameters struggle to comprehend diverse Arab cultures, with performance varying across regions. These findings highlight the need for more culturally aware models and datasets tailored to the Arabic-speaking world.

Cross-lingual transfer is important for developing high-quality chatbots in multiple languages due to the strongly imbalanced distribution of language resources. A typical approach is to leverage off-the-shelf machine translation (MT) systems to utilize either the training corpus or developed models from high-resource languages. In this work, we investigate whether it is helpful to utilize MT at all in this task. To do so, we simulate a low-resource scenario assuming access to limited Chinese dialog data in the movie domain and large amounts of English dialog data from multiple domains. Experiments show that leveraging English dialog corpora can indeed improve the naturalness, relevance and cross-domain transferability in Chinese. However, directly using English dialog corpora in its original form, surprisingly, is better than using its translated version. As the topics and wording habits in daily conversations are strongly culture-dependent, MT can reinforce the bias from high-resource languages, yielding unnatural generations in the target language. Considering the cost of translating large amounts of text and the strong effects of the translation quality, we suggest future research should rather focus on utilizing the original English data for cross-lingual transfer in dialog generation. We perform extensive human evaluations and ablation studies. The analysis results, together with the collected dataset, are presented to draw attention towards this area and benefit future research.