Daily Papers

Retrieval-Augmented Generation (RAG) leverages retrieval tools to access external databases, thereby enhancing the generation quality of large language models (LLMs) through optimized context. However, the existing retrieval methods are constrained inherently, as they can only perform relevance matching between explicitly stated queries and well-formed knowledge, but unable to handle tasks involving ambiguous information needs or unstructured knowledge. Consequently, existing RAG systems are primarily effective for straightforward question-answering tasks. In this work, we propose MemoRAG, a novel retrieval-augmented generation paradigm empowered by long-term memory. MemoRAG adopts a dual-system architecture. On the one hand, it employs a light but long-range LLM to form the global memory of database. Once a task is presented, it generates draft answers, cluing the retrieval tools to locate useful information within the database. On the other hand, it leverages an expensive but expressive LLM, which generates the ultimate answer based on the retrieved information. Building on this general framework, we further optimize MemoRAG's performance by enhancing its cluing mechanism and memorization capacity. In our experiment, MemoRAG achieves superior performance across a variety of evaluation tasks, including both complex ones where conventional RAG fails and straightforward ones where RAG is commonly applied.

With the expanding use of the short-form video format in advertising, social media, entertainment, education and more, there is a need for such media to both captivate and be remembered. Video memorability indicates to us how likely a video is to be remembered by a viewer who has no emotional or personal connection with its content. This paper presents the results of using generative outpainting to expand the screen size of a short-form video with a view to improving its memorability. Advances in machine learning and deep learning are compared and leveraged to understand how extending the borders of video screensizes can affect their memorability to viewers. Using quantitative evaluation we determine the best-performing model for outpainting and the impact of outpainting based on image saliency on video memorability scores

Marketers spend billions of dollars on advertisements, but to what end? At purchase time, if customers cannot recognize the brand for which they saw an ad, the money spent on the ad is essentially wasted. Despite its importance in marketing, until now, there has been no study on the memorability of ads in the ML literature. All previous memorability studies have been conducted on short-term recall on specific content types like object and action videos. On the other hand, the advertising industry only cares about long-term memorability, and ads are almost always highly multimodal. Therefore, we release the first memorability dataset, LAMDBA, consisting of 1749 participants and 2205 ads covering 276 brands. Running statistical tests over different participant subpopulations and ad types, we find many interesting insights into what makes an ad memorable, e.g., fast-moving ads are more memorable than those with slower scenes; people who use ad-blockers remember a lower number of ads than those who don't. Next, we present a novel model, Henry, to predict the memorability of a content which achieves state-of-the-art performance across all prominent literature memorability datasets. Henry shows strong generalization performance with better results in 0-shot on unseen datasets. Finally, with the intent of memorable ad generation, we present a scalable method to build a high-quality memorable ad generation model by leveraging automatically annotated data. Our approach, SEED (Self rEwarding mEmorability Modeling), starts with a language model trained on LAMBDA as seed data and progressively trains the LLM to generate more memorable ads. We show that the generated advertisements have 44\% higher memorability scores than the original ads. Further, we release a large-scale ad dataset, UltraLAMBDA, consisting of 5 million ads with their automatically-assigned memorability scores.

Nowadays, humans are constantly exposed to music, whether through voluntary streaming services or incidental encounters during commercial breaks. Despite the abundance of music, certain pieces remain more memorable and often gain greater popularity. Inspired by this phenomenon, we focus on measuring and predicting music memorability. To achieve this, we collect a new music piece dataset with reliable memorability labels using a novel interactive experimental procedure. We then train baselines to predict and analyze music memorability, leveraging both interpretable features and audio mel-spectrograms as inputs. To the best of our knowledge, we are the first to explore music memorability using data-driven deep learning-based methods. Through a series of experiments and ablation studies, we demonstrate that while there is room for improvement, predicting music memorability with limited data is possible. Certain intrinsic elements, such as higher valence, arousal, and faster tempo, contribute to memorable music. As prediction techniques continue to evolve, real-life applications like music recommendation systems and music style transfer will undoubtedly benefit from this new area of research.