Daily Papers

Conversational Product Search (CPS) is confined to simulated conversations due to the lack of real-world CPS datasets that reflect human-like language. Additionally, current conversational datasets are limited to support cross-market and multi-lingual usage. In this paper, we introduce a new CPS data collection protocol and present PSCon, a novel CPS dataset designed to assist product search via human-like conversations. The dataset is constructed using a coached human-to-human data collection protocol and supports two languages and dual markets. Also, the dataset enables thorough exploration of six subtasks of CPS: user intent detection, keyword extraction, system action prediction, question selection, item ranking, and response generation. Furthermore, we also offer an analysis of the dataset and propose a benchmark model on the proposed CPS dataset.

Successful conversational search systems can present natural, adaptive and interactive shopping experience for online shopping customers. However, building such systems from scratch faces real word challenges from both imperfect product schema/knowledge and lack of training dialog data.In this work we first propose ConvSearch, an end-to-end conversational search system that deeply combines the dialog system with search. It leverages the text profile to retrieve products, which is more robust against imperfect product schema/knowledge compared with using product attributes alone. We then address the lack of data challenges by proposing an utterance transfer approach that generates dialogue utterances by using existing dialog from other domains, and leveraging the search behavior data from e-commerce retailer. With utterance transfer, we introduce a new conversational search dataset for online shopping. Experiments show that our utterance transfer method can significantly improve the availability of training dialogue data without crowd-sourcing, and the conversational search system significantly outperformed the best tested baseline.

Major search engine providers are rapidly incorporating Large Language Model (LLM)-generated content in response to user queries. These conversational search engines operate by loading retrieved website text into the LLM context for summarization and interpretation. Recent research demonstrates that LLMs are highly vulnerable to jailbreaking and prompt injection attacks, which disrupt the safety and quality goals of LLMs using adversarial strings. This work investigates the impact of prompt injections on the ranking order of sources referenced by conversational search engines. To this end, we introduce a focused dataset of real-world consumer product websites and formalize conversational search ranking as an adversarial problem. Experimentally, we analyze conversational search rankings in the absence of adversarial injections and show that different LLMs vary significantly in prioritizing product name, document content, and context position. We then present a tree-of-attacks-based jailbreaking technique which reliably promotes low-ranked products. Importantly, these attacks transfer effectively to state-of-the-art conversational search engines such as perplexity.ai. Given the strong financial incentive for website owners to boost their search ranking, we argue that our problem formulation is of critical importance for future robustness work.

Large Language Models (LLMs) are transforming search engines into Conversational Search Engines (CSE). Consequently, Search Engine Optimization (SEO) is being shifted into Conversational Search Engine Optimization (C-SEO). We are beginning to see dedicated C-SEO methods for modifying web documents to increase their visibility in CSE responses. However, they are often tested only for a limited breadth of application domains; we do not understand whether certain C-SEO methods would be effective for a broad range of domains. Moreover, existing evaluations consider only a single-actor scenario where only one web document adopts a C-SEO method; in reality, multiple players are likely to competitively adopt the cutting-edge C-SEO techniques, drawing an analogy from the dynamics we have seen in SEO. We present C-SEO Bench, the first benchmark designed to evaluate C-SEO methods across multiple tasks, domains, and number of actors. We consider two search tasks, question answering and product recommendation, with three domains each. We also formalize a new evaluation protocol with varying adoption rates among involved actors. Our experiments reveal that most current C-SEO methods are largely ineffective, contrary to reported results in the literature. Instead, traditional SEO strategies, those aiming to improve the ranking of the source in the LLM context, are significantly more effective. We also observe that as we increase the number of C-SEO adopters, the overall gains decrease, depicting a congested and zero-sum nature of the problem. Our code and data are available at https://github.com/parameterlab/c-seo-bench and https://huggingface.co/datasets/parameterlab/c-seo-bench.

The advent of Large Language Models (LLMs) is transforming search engines into conversational AI search products, primarily using Retrieval-Augmented Generation (RAG) on web corpora. However, this paradigm has significant industrial limitations. Traditional RAG approaches struggle with real-time needs and structured queries that require accessing dynamically generated content like ticket availability or inventory. Limited to indexing static pages, search engines cannot perform the interactive queries needed for such time-sensitive data. Academic research has focused on optimizing RAG for static content, overlooking complex intents and the need for dynamic sources like databases and real-time APIs. To bridge this gap, we introduce TURA (Tool-Augmented Unified Retrieval Agent for AI Search), a novel three-stage framework that combines RAG with agentic tool-use to access both static content and dynamic, real-time information. TURA has three key components: an Intent-Aware Retrieval module to decompose queries and retrieve information sources encapsulated as Model Context Protocol (MCP) Servers, a DAG-based Task Planner that models task dependencies as a Directed Acyclic Graph (DAG) for optimal parallel execution, and a lightweight Distilled Agent Executor for efficient tool calling. TURA is the first architecture to systematically bridge the gap between static RAG and dynamic information sources for a world-class AI search product. Serving tens of millions of users, it leverages an agentic framework to deliver robust, real-time answers while meeting the low-latency demands of a large-scale industrial system.

Conversational search, unlike single-turn retrieval tasks, requires understanding the current question within a dialogue context. The common approach of rewrite-then-retrieve aims to decontextualize questions to be self-sufficient for off-the-shelf retrievers, but most existing methods produce sub-optimal query rewrites due to the limited ability to incorporate signals from the retrieval results. To overcome this limitation, we present a novel framework RetPO (Retriever's Preference Optimization), which is designed to optimize a language model (LM) for reformulating search queries in line with the preferences of the target retrieval systems. The process begins by prompting a large LM to produce various potential rewrites and then collects retrieval performance for these rewrites as the retrievers' preferences. Through the process, we construct a large-scale dataset called RF collection, containing Retrievers' Feedback on over 410K query rewrites across 12K conversations. Furthermore, we fine-tune a smaller LM using this dataset to align it with the retrievers' preferences as feedback. The resulting model achieves state-of-the-art performance on two recent conversational search benchmarks, significantly outperforming existing baselines, including GPT-3.5.

Conversational passage retrieval is challenging as it often requires the resolution of references to previous utterances and needs to deal with the complexities of natural language, such as coreference and ellipsis. To address these challenges, pre-trained sequence-to-sequence neural query rewriters are commonly used to generate a single de-contextualized query based on conversation history. Previous research shows that combining multiple query rewrites for the same user utterance has a positive effect on retrieval performance. We propose the use of a neural query rewriter to generate multiple queries and show how to integrate those queries in the passage retrieval pipeline efficiently. The main strength of our approach lies in its simplicity: it leverages how the beam search algorithm works and can produce multiple query rewrites at no additional cost. Our contributions further include devising ways to utilize multi-query rewrites in both sparse and dense first-pass retrieval. We demonstrate that applying our approach on top of a standard passage retrieval pipeline delivers state-of-the-art performance without sacrificing efficiency.

Few-shot dialogue state tracking (DST) with Large Language Models (LLM) relies on an effective and efficient conversation retriever to find similar in-context examples for prompt learning. Previous works use raw dialogue context as search keys and queries, and a retriever is fine-tuned with annotated dialogues to achieve superior performance. However, the approach is less suited for scaling to new domains or new annotation languages, where fine-tuning data is unavailable. To address this problem, we handle the task of conversation retrieval based on text summaries of the conversations. A LLM-based conversation summarizer is adopted for query and key generation, which enables effective maximum inner product search. To avoid the extra inference cost brought by LLM-based conversation summarization, we further distill a light-weight conversation encoder which produces query embeddings without decoding summaries for test conversations. We validate our retrieval approach on MultiWOZ datasets with GPT-Neo-2.7B and LLaMA-7B/30B. The experimental results show a significant improvement over relevant baselines in real few-shot DST settings.